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London,
28
April
2017

Samsung Galaxy S8 and S8+ secures the largest number of pre-orders for an Android smartphone on EE’s superfast network

  • Samsung Galaxy S8 and S8+ pre-orders on EE are higher than the Galaxy S7 and Galaxy S7 Edge, making them the most hotly anticipated Android smartphones EE has offered to date
  • 40% of pre-orders have been for the Samsung Galaxy S8+
  • Samsung Galaxy S8 and S8+ purchased from EE feature 4G Calling and WiFi Calling as well as the UK’s fastest 4G download speeds
  • EE’s Samsung Galaxy S8 and S8+ customers can also enjoy free access to the BT Sport app

EE today confirmed that the Samsung Galaxy S8 and S8+ are the most pre-ordered Android smartphones it has ever offered. Thousands of EE customers who ordered early are already enjoying the UK’s fastest 4G speeds on their new devices, ahead of today’s official launch.

Pre-orders for the Samsung Galaxy S8 and S8+ on EE’s network topped last year’s Galaxy S7, making it the most hotly anticipated Android device EE has offered to date. The larger format is again proving very popular, with 40% of customers opting for the 6.2-inch Infinity Display on the Galaxy S8+.

Available from EE in two colours, the midnight black versions of the smartphones have received 63% of all Galaxy S8 and S8+ pre-orders, beating orchid grey to first place. As well as record sales for EE’s range of Protection options – including Full Cover Insurance and official accessories designed specifically for the Galaxy S8 – have also seen strong demand. For the first time, EE customers have been able to order an official Samsung Add To Plan bundle, including a Wireless Charger, USB Cable and £20 Case Voucher.

Sharon Meadows, Director of Devices at EE, said: “With unrivalled 4G speeds and connectivity in more places than any other UK network, only EE customers will get the most from their new smartphone. These cutting-edge devices deserve to be connected to the leading network, so it’s no surprise we’re seeing a high number of new customers switch to EE for their Samsung Galaxy S8 and S8+.”

The Samsung Galaxy S8 is available on EE with an upfront cost of £9.99 on a £55.99 per month, 24 month 4GEE plan, with 5GB of data. Meanwhile the Samsung Galaxy S8+ is £29.99 on a £60.99 per month, 24 month 4GEE plan with 10GB data.

Alternatively, for just £5 more per month, the Samsung Galaxy S8 is available for £9.99 on a £60.99 per month, 24 month 4GEE Max plan, and comes with 7GB of data. Meanwhile the Samsung Galaxy S8+ is available for £9.99 on a £65.99 per month with 15GB of data on a 24 month 4GEE Max plan.

4GEE Max plans come with unlimited UK minutes and UK texts, and the ability to use allowances in the EU at no extra cost. Customers also receive free access to the BT Sport app for the duration of their 4GEE Max plan.

For further information on the Samsung Galaxy S8 and Galaxy S8+, including full details of EE’s price plans, customers can visit www.ee.co.uk/thenewgalaxy.

*** ENDS ***

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage extends to over 75% of the UK’s landmass (equal to more than 96% of the UK population) and EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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