London,
04
June
2018
|
19:45
Europe/London

DAVID MITCHELL JOINS KEVIN BACON TO SHOW THERE’S NO MONKEYING AROUND WITH DATA GIFTING FOR THE FAMILY ON EE

DAVID MITCHELL JOINS KEVIN BACON TO SHOW THERE’S NO MONKEYING AROUND WITH DATA GIFTING FOR THE FAMILY ON EE

 Kevin Bacon and David Mitchell star in the latest EE brand campaign to demonstrate the benefits of the UK’s first mobile plans that allow families to gift their data between accounts  Set in a safari park, the ad sees Kevin restore harmony in the Mitchell family by showing David how to gift data to his children so they can update their fantasy football teams  The campaign leads with a 40 second TV ad which launches on 1 June during Britain’s Got Talent and Gogglebox – view, share and embed the ad here

1 June 2018: EE has marked the launch of its new data gifting plans with a new brand campaign starring Kevin Bacon and comedian David Mitchell. Only on EE’s award-winning network can customers now gift data to their family members when they need it most.

The ad campaign sees Kevin joining David and his three teenage children for a family day out, driving through a wildlife safari park. Whilst Kevin and David share a joke about the monkeys climbing all over the car, the kids are moping in the backseat because they’ve run out of data and can’t change their fantasy football teams.

As the monkeys begin getting out of control and the restless teenagers continue to complain, Kevin swoops in to save the day, restoring peace in the car by letting David know just how easy it is to gift his data to his family on EE. David leaps into action and quickly transfers 1GB of data to his daughter who is delighted at being able to switch her fantasy football captain. Whilst David attempts to restore order inside the car, the mischievous monkeys are spotted making-off with David’s hub cap, number plate, and various other car parts.

Max Taylor, MD of Marketing at EE, said: “This new campaign shows just how easy it now is for EE customers to gift their data between accounts. EE is the first network in the UK to give families the flexibility to use their data as digital pocket money for parents to reward their children whenever and wherever they like.”

EE continues to drive digitally integrated campaigns with a focus on social across Twitter, Pinterest and YouTube, as well as other video display partners. This campaign will run across TV, out of home (OOH), cinema, and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.

Launching in mid-June, EE will be continuing its promotion of data gifting for families by teaming up with Vue cinemas to become the exclusive partner of Vue’s Family Ticket. This will be communicated online across the Vue website, as well as in Vue cinema foyers, on popcorn boxes, and by geo-targeting cinema visitors via mobile.

The campaign kicks off with a 40 second TV ad that will launch on Friday 1 June during Britain’s Got Talent and Gogglebox. The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, Essence, has led the multi-million-pound investment in placement.

For more information about EE, please visit www.ee.co.uk.

- ENDS

For more information, please contact M&C Saatchi PR: ee@mcsaatchi.com

Notes to editors

SAATCHI & SAATCHI CREDITS

BRIEF: LAUNCH EE’S NEW BRAND PLATFORM, ‘WHO SAYS YOU CAN’T?’ WITH DATA GIFTING, THE EASY WAY TO SHARE DATA WITH YOUR WHOLE FAMILY

ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON

EXECUTIVE CREATIVE DIRECTOR: ROB POTTS CREATIVE: WILL BROOKWELL, WILL HELM & MARK CAMPION

PLANNER: RICHARD HUNTINGTON & JEPPE FISCHER-MOGENSEN

ACCOUNT HANDLER: ALICE FLANAGAN, KATIE YOUNG & CATHERINE TILLEY

EXECUTIVE PRODUCER: RICHARD FIRMINGER

PRODUCTION ASSISTANT: NIA MACLEAN

MEDIA BUYING AGENCY: ESSENCE

PRODUCTION COMPANY: HUNGRY MAN

PRODUCTIONS DIRECTOR: STEVE BENDELACK

EDITOR: BILLY MEAD

POST-PRODUCTION COMPANY: MPC

AUDIO POST-PRODUCTION COMPANY: CHANCERY LANE STUDIOS

CITY / COUNTRY: UK

EXPOSURE: NATIONWIDE

About EE EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE's 4G coverage extends to 90% of the UK’s landmass. EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards. Follow us on… Facebook at: www.facebook.com/ee Twitter at: www.twitter.com/ee YouTube at: www.youtube.com/ee LinkedIn at: www.linkedin.com/company/ee-uk