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London,
06
February
2017

EE INTRODUCES WORLD FIRST HIGH-TECH SELFIE-TAKING ROBOT TO TRANSPORT THOUSANDS OF FILM FANS TO THE BAFTA RED CARPET

EE INTRODUCES WORLD FIRST HIGH-TECH SELFIE-TAKING ROBOT TO TRANSPORT THOUSANDS OF FILM FANS TO THE BAFTA RED CARPET

  • Innovative camera technology housed in a custom-built robot will allow thousands of film fans the chance to get a virtual red carpet selfie with a Hollywood film star
  • The EE Roboselfie will capture five selfies per second on the BAFTA red carpet on Sunday 12 February before tweeting them back to fans live on the night
  • The unique selfie-taking robot is designed by BAFTA-winning costume designer Jany Temime, renowned for her iconic work on the Harry Potter films, Gravity and Spectre
  • Laura Whitmore will be introducing film stars to the EE Roboselfie on the red carpet at the Royal Albert Hall as part of EE and BAFTA’s Facebook Live red carpet show
  • To be in with a chance of getting a selfie with one of the stars walking this year’s red carpet, fans can submit their pictures on Twitter using the hashtag #EEBAFTAselfie
  • The EE BAFTA red carpet show will be live streamed on Facebook between 4.30pm-7pm on Sunday 12 February

Suggested picture caption:

Laura Whitmore trials the EE Roboselfie with BAFTA host Stephen Fry ahead of the EE British Academy Film Awards 2017. Film fans can be in with a chance of getting a selfie with a film star from the red carpet on Sunday 12 February by tweeting a picture to #EEBAFTAselfie.

6 February 2017, London: At this year’s EE British Academy Film Awards, EE will be helping thousands of film fans get closer to the stars by giving them the chance to have a ‘virtual selfie’ taken on the red carpet. This will be made possible thanks to innovative custom-built camera technology featured in the EE Roboselfie: a high-tech, selfie-taking robot.

By submitting a headshot on Twitter using the hashtag #EEBAFTAselfie, lucky film fans will have the chance to be featured in one of the superfast selfies that the EE Roboselfie will be creating at record speed whenever an A-lister stops by for a picture.

In a red carpet world first, EE’s bespoke robot uses facial detection, built-in time codes and custom software to synchronise the camera to its display, simultaneously capturing fan images next to real-life celebrities to capture five different fan selfies per second.

The EE Roboselfie intelligently pairs the new images, once complete with an A-list cameo, to the @handle of the person who submitted the original photograph and even includes a personalised message — all live on the night.

EE’s red carpet host Laura Whitmore will be introducing the EE Roboselfie to this year’s nominees and high-profile guests as they flock to the prestigious ceremony at the Royal Albert Hall on Sunday 12 February, encouraging them to take part in as many selfies as possible as hundreds are snapped every minute.

Laura Whitmore said: “I can’t wait to be a part of this year’s EE BAFTA red carpet and introduce the brilliant EE Roboselfie to this year’s nominees. Make sure you tune in to the red carpet action on EE and BAFTA’s social media channels from 4:30pm on Sunday 12 February to see how I’m getting on.”

The EE Roboselfie was designed by BAFTA-winning costume designer Jany Temime (Spectre, Skyfall, Gravity, Harry Potter, Passengers) whose inspiration behind the creation was to develop a timeless robot that grabbed the attention of the public.

Jany Temime said: “It is the combination of iconic form and innovative technology that makes the EE Roboselfie so exciting. One of the movies I have been most inspired by this year is La La Land and I wanted to capture the public’s imagination in a similar way. On the one hand, the design plays upon the traditional robot form, it feels familiar, fun and inviting. On the other hand, I wanted the robot to play with the norms, adding new references such as the latest connected camera technology from EE in order to go beyond expectations.”

Mat Sears, Director of Communications & Sponsorship at EE said: “At EE, we’ve always tried to bring the magic of the movies a little closer for film fans and our customers through our BAFTA partnership. As this year marks the 20th anniversary of our long-standing relationship with the Film Awards we wanted to do something for the public, that’s quite unique and creates those exciting and shareable moments, without the need to be there. Hopefully the big stars attending on the night will have some fun with it.”

Be right in the heart of all of the action by tuning in to the EE Twitter feed and Facebook page from 4.30pm on Sunday 12 February as BAFTA and EE join forces to live stream the action from the red carpet. Highlights from EE’s red carpet show hosted by Laura Whitmore will also be available across EE’s social channels from 9am on Monday 13 February.

To be in with a chance of appearing on the EE Roboselfie, participants can tweet a front-on colour headshot (no sunglasses) using the hashtag #EEBAFTAselfie.

For more information on EE’s partnership with BAFTA – including details of how to vote for this year’s EE Rising Star - visit ee.co.uk/bafta.

- ENDS -

For further information, please contact:

Charlotte.sweeney@mcsaatchi.com

Natali.jaconelli@mcsaatchi.com

Notes to editors:

EE BAFTA selfie terms and conditions:

Participants must be aged 16 or older and submit their photograph by 12 noon on 12 February 2017. Photographs will be moderated and those that EE deem to be obscene, offensive or otherwise inappropriate will not be eligible for a celebrity selfie. Participants must own or obtain the permission to use any photograph submitted. Photographs must feature one individual only and taken in front of a plain, light coloured background. If the image is selected for a celebrity selfie, EE will own the rights to that image and it may be used in EE publicity. Celebrity selfies will be generated at random; participant’s photographs may not be selected for a selfie with a star. By submitting a photograph participants agree that, for the purpose of this promotion only, EE may edit the image and that it may be featured in third party press coverage of the event; EE will not be responsible to participants if the image is featured in such coverage.

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012, and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage today reaches 75% of the UK’s landmass. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Network at the Mobile Choice Consumer Awards 2016; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; Best Network and Best Customer Support at the What Mobile Awards 2016; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round, international programme of learning events and initiatives that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, scholarships, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. To access the best creative minds in film, TV and games production, visit www.bafta.org/guru. For more, visit www.bafta.org.