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London,
18
May
2017
|
11:09
Europe/London

EE LAUNCHES PORTABLE ‘HOME WHILE YOU ROAM’ SCREEN, ALLOWING BRITS TO ‘WORK FROM HOME’ WHEREVER THEY WISH

  • EE launches a new ‘home while you roam’ screen, designed to mimic a home living room after one in four Brits claim to have been working from home when they’re really abroad
  • One in three people contemplate working from abroad when supposedly they should be ‘working from home and the trend is expected to increase with EE’s new 4GEE Max plans allowing customers to use their UK mobile call, text and data allowances in 52 destinations worldwide
  • EE’s home while you roam screens will be available for customers to win via EE’s social media channels

Brits can now work from virtually anywhere around the world, whilst appearing to be back home in Blighty, thanks to a new ‘home while you roam’ screen unveiled to coincide with the launch of EE’s new industry-leading 4GEE Max plans.

Arriving just in time for summer, the new portable home environment is designed to mimic a typically British living room scene and creates the impression a person is working from home for last minute video conferences with colleagues, clients or suppliers when they could be seated in any number of destinations around the globe.

It comes as EE reveals in an independent poll of 1500 UK adults, that a surprising 24% of Brits have given the impression they are “working from home” – when in fact, they are not even in the country.

EE is giving away a limited number of the home while you roam screens to celebrate the launch of its new 4GEE Max plans, which allow customers to use their UK call, text and data allowances in 52 destinations worldwide across Europe, the USA, Canada, Mexico, Australia and New Zealand. EE is also providing all EE mobile pay monthly and pay as you go customers with the ability to take their UK allowance abroad to 47¹ European destinations including Switzerland, Monaco and Isle of Man from 15th June.

Available to win through EE’s social media channels and EE Community site, the lightweight, foldable backdrop measures 1.5m x 1m x 1m when opened and can set up quickly. It is designed to fit in hand luggage so it can be stowed easily in an overhead plane locker. The backdrop is available with either a town apartment or country home interior, in bright shade or muted neutrals.

EE’s home while you roam screen will come as relief to the unfortunate 23% percent who revealed they have been caught out video conferencing the office or taking a video call. It allows a user to participate in team video calls as well as look more professional by being sat in a home environment for those last minute conference calls.

Three in ten Brits now say they are more likely to work further from home, when they can use their UK calls, texts and data (emails, FaceTime, social media, internet browsing, laptop tethering) allowance abroad, with 65% saying a European break is the place most say would be ideal to play the work from home card. According to the poll 30% have told the office they were working remotely when on European City breaks.

Max Taylor, Managing Director of Marketing at EE, said: “Mobile technology has meant that working from home has never been more popular, and now with our new 4GEE Max plans, it’s exactly the same cost whether you’re using your mobile phone in Staines-Upon-Thames or in front of the Sydney Opera House. At EE, we’re keen to provide the ultimate mobile package and with our new portable ‘home while you roam’ screen - Brits can set the scene to look like they’re working from home when in fact they could just as easily be working from Rome.”

4GEE Max plans are available for both consumer and small business customers. Small business customers also have a range of dedicated SME price plans, that are specifically tailored to their international needs.

Further stats the poll revealed:

  • The average office worker now works 3.5 days a month from home
  • More than one in ten adults have admitted to working from bed all day when they were supposed to be in the office
  • 36 percent regularly don’t bother to get dressed at all on a “work from home” day
  • Family days out (7 percent), long lunches (23 percent) and trips to the hairdressers (10 percent) were also common when working from home, the poll found

- ENDS -

For more information, please contact M&C Saatchi PR on ee@mcsaatchi.com

*Poll of 1500 UK adults conducted by Ginger Research between 5th May 2017 – 8th May

Note to editors

1.EU: Austria, Azores ,Belgium, Bulgaria, Canary Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Guiana, Germany, Gibraltar (UK), Greece, Guadeloupe, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Madeira, Malta, Martinique, Poland, Portugal, Reunion Islands, Romania, Saint Barthelemy, Saint Martin (French), San Marino, Slovakia, Slovenia, Spain, Sweden, The Netherlands and Vatican City.

EEA: Iceland, Norway, Liechtenstein

Additional destinations: Switzerland, Monaco, Isle of Man, Jersey & Guernsey

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage extends to over 75% of the UK’s landmass (equal to more than 96% of the UK population) and EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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