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London,
24
March
2017

EE OFFERS FREE LA LA LAND CINEMA SCREENING FOR CUSTOMERS TO MARK 20TH YEAR OF BAFTA PARTNERSHIP

EE OFFERS FREE LA LA LAND CINEMA SCREENING FOR CUSTOMERS TO MARK 20TH YEAR OF BAFTA PARTNERSHIP

Friday 24 March, London: EE has launched a free cinema screening offer for customers in partnership with BAFTA to continue the celebration of the 20th year of its long running partnership with the British Academy Film Awards.

The limited time offer will see a screening of the 2017 BAFTA ‘Best Film’ winner La La Land hosted at 20 Odeon, Vue and Empire cinemas across the UK as well as a special one-off screening at BAFTA’s Headquarters at 195 Piccadilly in London. Eligible EE customers will be able to apply for two free tickets to via ourscreen.com/EEBAFTA using a unique code which will be sent to them via SMS.

All pay monthly EE customers who live within a 20 mile radius of the participating cinemas will be contacted about the offer on Friday 24 March and sent a code to apply for tickets. These will be awarded on a first-come, first-served basis, and based on the customer’s chosen preferred screening location.

Screenings will take place at 7pm either on the 28 or 29 of March, or the 4 of April. Details of the screenings can be found below and via ourscreen.com/EEBAFTA.

Mat Sears, Director of communications and sponsorship at EE: “Our relationship with BAFTA is one of the longest brand partnerships in the industry. To mark the 20 year milestone we have worked with Lionsgate to deliver 20 free cinema screenings for our customers as well as a rare opportunity to visit the Academy’s headquarters, BAFTA 195 Piccadilly, for the final screening. We are delighted to be showing BAFTA-winning La La Land, one of the most popular films of the year.”

For more information on EE’s partnership with BAFTA visit ee.co.uk/bafta.

La La Land is available to pre-order on DVD, Blu-ray, and UHD Blu-ray now and will be released on 15 May.

- ENDS -

For further information, please contact:

Charlotte.sweeney@mcsaatchi.com

Notes to editors:

TERMS & CONDITIONS

  • Offer available to EE customers only.
  • One pair of tickets per eligible customer.
  • To redeem, customers need to register their email address with OurScreen and agree to their terms and conditions of use, visit ourscreen.com/EEBAFTA for details.
  • Customers visit www.ourscreen.com/eebafta, select a preferred screening from the list of participating cinemas and their promotional code at the checkout.
  • Customers will receive an e-ticket from OurScreen.
  • The offer has limited availability. Tickets are non-transferrable and there is no cash alternative. Customers may be refused entry to their chosen screening if they fail to meet the necessary admission requirements.

Cinema locations

  • BAFTA HQ 195 London
  • Empire Newcastle
  • ODEON Belfast
  • ODEON Brighton
  • ODEON Glasgow Quay
  • ODEON Guildford
  • ODEON Leicester
  • ODEON Liverpool One
  • ODEON Manchester Printworks
  • ODEON Norwich
  • ODEON Panton St
  • ODEON Swansea
  • Vue Bristol Cribbs Causeway
  • Vue Cardiff
  • Vue Edinburgh Ocean Terminal
  • Vue Leeds The Light
  • Vue Piccadilly
  • Vue Plymouth
  • Vue Portsmouth
  • Vue Sheffield
  • Vue Straford

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage extends to over 75% of the UK’s landmass (equal to more than 96% of the UK population) and EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

Find us on…

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round programme of learning events and initiatives – featuring workshops, masterclasses, scholarships, lectures and mentoring schemes – in the UK, USA and Asia; it offers unique access to the world’s most inspiring talent and connects with a global audience of all ages and backgrounds. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. To access the best creative minds in film, television and games production, visit www.bafta.org/guru. For more, visit www.bafta.org

About the EE British Academy Awards partnership

The awards ceremony was originally sponsored by Orange for sixteen years until new parent brand EE launched in 2012. EE became the title sponsor in 2013 continuing one of the longest standing brand partnerships in the entertainment industry. This year’s ceremony, which took place 12 February 2017, was the fifth year that EE was the headline partner and the first time since becoming part of BT Group.

Since EE took over the title sponsorship, the red carpet at the British Academy Film Awards has been the test-bed for countless innovations from the UK’s largest mobile communications company. From an innovative, live 360 degree red carpet show and exclusive influencer content to allowing film fans to interview the stars live from their living room by beaming them onto 4G-enabled EE Fanbots, EE uses the event to showcase its award-winning 4G network and bring fans and customers closer to the action.