EE predicts surge in demand for big screen devices amongst small businesses
- 21% of small businesses in Britain plan to use big screen devices at work, like the iPhone 6 Plus or Samsung Galaxy Note 4
- SMEs say they could carry out all of their day-to-day work activities on a large screen device alone
The recent availability of new big screen devices (e.g. smartphones such as the iPhone 6 Plus, 5.7 inch Samsung Galaxy Note 4, and Nokia Lumia 1520) has triggered a surge in demand from small businesses. More than a fifth (21%) of small business employees are planning to acquire a device with a 5.5 inch screen or bigger for work purposes, according to research by EE, the UK’s most advanced digital communications company.
The online survey of over 1,000 UK SMEs found top uses for larger screen devices include managing work email plus viewing and editing PDFs, documents and spreadsheets. In fact, as many as one in ten (10%) small business employees said they could conduct all of their day-to-day work tasks on a big screen device alone, suggesting a reduced dependence on laptops and fixed computers.
Mike Tomlinson, Director of Small Business at EE, said: “Until now, big screen devices have been seen as a fairly niche product category. However, with Apple launching the iPhone 6 Plus and Samsung unveiling its new Galaxy Note 4 and Galaxy Edge, they are on the verge of becoming an indispensable business tool.
“In response to increased demand from our small business customers, we continue to build on our range of larger smartphones and are expecting to see a huge uptick in the adoption into 2015.”
EE was recently awarded the Best Network for Business for the second year running at the 2014 Mobile Industry Awards. 4G from EE now covers 75% of the population, 263 major towns and cities, and over 2,500 villages and small towns.
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EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 520 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.
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* Online survey of 1,083 UK small businesses conducted by Vision Critical during March 2014