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London,
27
July
2016

EE launches BT Sport offer for mobile customers

  • Eligible EE pay monthly customers can receive six months free access to the BT Sport App from today by texting ‘SPORT’ to 150
  • Access to the BT Sport App is the first of a series of benefits planned for this summer – reinforcing EE’s position as the number one network for smartphone users

EE today launches its exclusive BT Sport App offer for new and existing EE pay monthly customers, providing them with six months free access to all the live sporting action available across all BT Sport channels.

EE customers on consumer and small business pay monthly handset, tablet or SIM only phone price plans* can now access the BT Sport channels. Users can stream the most anticipated sports action live, or watch highlights over EE’s award-winning 4G network, as well as WiFi, whenever they choose. To sign up for the offer and register for a unique BT ID, customers need to text ‘SPORT’ to 150 from any EE handset, or call customer services, then download the BT Sport App and then get watching.

BT Sport on EE

EE pay monthly mobile customers now have access to the full line-up of BT Sport channels: BT Sport 1, BT Sport 2, BT Sport Europe and ESPN on BT Sport. BT Sport coverage includes:

  • Every match in the UEFA Champions League and the UEFA Europa League
  • 42 Premier League matches
  • The Emirates FA Cup
  • The Scottish Professional Football League
  • Aviva Premiership Rugby
  • European Rugby Champions Cup
  • UFC
  • NBA basketball
  • MLB baseball
  • MotoGP and much more

As well as live and on-demand catch-up, the BT Sport App provides an array of additional video clips including highlights, interviews, video diaries, fixtures, results and league tables.

Marc Allera, CEO, EE, said: “As the UK’s biggest and fastest network, we’re always looking at ways to allow our customers to get the most out of their network experience. The BT Sport offer is the first in a series of benefits we’ve planned for this summer which together will highlight EE as offering an unrivalled network experience for those wanting to make the best from their smartphone.”

This offer is available to EE customers on pay monthly handset, tablet or SIM only phone price plans, using iOS, Android and Windows devices. The app is be available for free for the first six months and then as a 30 day rolling add-on for just £5/month.

- ENDS -

* Excludes 4GEE WiFi/Mobile Broadband and Large Business customers. Access to BT Sport App is for personal, non-commercial use only.

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012. EE was the first European operator to achieve 14 million 4G customers in December 2015. EE has around 550 shops across the UK. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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