London,
05
September
2013
|
00:00
Europe/London

Asda selects EE as UK MVNO partner for Asda Mobile

EE, the UK's most advanced digital communications company and the biggest and fastest network in the UK, has been chosen by Asda as the new network for its MVNO. As of late October, Asda Mobile customers will have access to EE's network which offers the best 2G and 3G coverage in the UK. 

The MVNO partnership builds on EE's existing partnerships with Asda including white labelled in store WiFi across the supermarket's retail estate, as well as mobile services to Asda’s colleague base.

Asda Mobile MVNO

Asda's MVNO partnership with EE will enable Asda to deliver a new phase of growth to its Asda Mobile proposition, delivering market leading new services and great value propositions to its customers on the UK's biggest network. EE has been selected based on the strength of its network, its strong industry reputation, and its flexible and technologically advanced MVNO platform.

Further detail will be revealed in the coming weeks.

Free in-store WiFi

Asda is working with EE to provide Public WiFi across its entire estate of over 568 Asda stores and their head office in Leeds. The free Asda branded service, which has already attracted nearly half a million sign-ups, was launched to make the shopping experience even more convenient for its customers.

In addition, EE has supplied 700 iPads to stores and depots around the country to help Asda colleagues handle administrative work quickly and easily leading to a better customer experience in store. It allows them to access internal apps and store planning from anywhere in the store and is supported by the WiFi in store. This has provided 7 hours back to store managers each week.

Asda sees Public WiFi as a reflection if its commitment to customer service innovation and is working with EE on further service enhancements.

Mark Ibbotson, Retail Director, Asda, said: "EE already provides excellent service to our customers and colleagues by providing free WiFi in store, and through our business to business contract. So this mobile partnership felt like the next logical step.

"Our decision to take our MVNO business to EE was driven by our ambition to further improve the experience for Asda Mobile customers, by taking advantage of a bigger and faster network, with first class network coverage – and offering even better value."

Gerry McQuade, Chief Marketing Officer, Non-Consumer Mobile at EE, said: "By choosing the EE network, ASDA Mobile will guarantee its customers access to the UK's biggest, best and fastest network. Our partnership with ASDA is a great example of how EE can provide integrated solutions that help businesses keep their colleagues and customers better connected, wherever they are."

- ENDS -

For more information, please contact the EE press team on:

ee@nelsonbostock.com

0845 373 7070

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With more than 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.

EE runs the UK's biggest and fastest mobile network, having introduced the UK's first and only superfast 4G mobile service in 2012. In August 2013 EE's 4G coverage reached 60% of the UK population, with plans to cover 98% of the population by 2014.  2G and 3G coverage currently reaches more than 99% of the population.

EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population. 

EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, and Best Network for Business at the 2013 Mobile Industry awards. 

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About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 175,000 dedicated Asda colleagues serving customers from 568 stores, including 33 Supercentres, 314 Superstores, 32 Asda Living stores, 187 Supermarkets, 2 standalone petrol stations, depots and seven recycling centres across the UK.  Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and over 99 per cent of UK homes are served by www.Asda.com. Asda joined Walmart, the world’s number one retailer, in 1999.

About Asda Mobile

Asda Mobile is a pay as you go network which has been in operation since 2007. It won Which? Best network for service and value in 2010, 2011 and 2012.