London,
28
November
2019
|
16:23
Europe/London

EE AND BASTILLE SURPRISED COMMUTERS WITH WORLD’S FIRST 5G-POWERED MULTI-LOCATION AUGMENTED REALITY GIG

  • EE treats commuters to the world’s first augmented reality gig streamed simultaneously over 5G to three cities, starring multi-platinum selling British band, Bastille
  • Using EE’s 5G network and cutting-edge technology from Nreal and Samsung, the gig was streamed in real-time to commuters in Liverpool and Edinburgh as a 5G 360-degree augmented reality experience live from Birmingham’s New Street station
  • Fans can watch this one of a kind performance in EE’s next brand campaign, which launches January 2020

Thursday 28th November: EE, the UK’s number one network, made history today treating commuters to the world’s first augmented reality, multi-location gig over 5G, starring multi-platinum selling British band, Bastille.

Crowds of passengers at Birmingham’s New Street Station were stopped in their tracks today as the four-piece group, led by frontman Dan Smith, performed their iconic track Pompeii during a busy rush hour – in a refreshing departure from the typical daily commute.

Meanwhile, fans passing through bustling city centres in both Liverpool and Edinburgh live streamed the one-of-a-kind performance in real-time using Nreal’s mixed reality glasses and the latest Samsung devices, including the Samsung Galaxy Fold 5G, powered by EE’s pioneering 5G network, which is available in the most places in the UK.

The audio-visual extravaganza was presented as a 360-degree experience, giving fans a front row seat at Bastille’s unique performance, complete with stunning augmented reality graphics, which featured city walls tumbling down, yetis and digital trains, making it a commute to remember.

This spectacular showcase of 5G powered technology was captured for EE’s upcoming brand campaign, scheduled to appear on screens in the New Year. The campaign will inspire customers with the new and exciting ways in which EE’s 5G network can elevate everyday experiences – in this instance, making the impossible possible, even in the busiest places.

Pete Jeavons, Marketing Communications Director at BT and EE said: “With 5G, our customers can enjoy immersive experiences no matter where they are, even during their commute and in the busiest places. We’re saying goodbye to the days of refreshing our screens while waiting to get out of the station into a less congested area. This extraordinary AR performance from Bastille in three cities simultaneously, is a great demonstration of what’s now possible for our customers with 5G.”

EE switched on the UK’s first 5G network in May 2019, launching with 5G coverage in London, Edinburgh, Belfast, Cardiff, Birmingham and Manchester. Last week, EE added 5G to Castlereagh, Guildford, Hamilton, Harlow, Hoddesdon, Kimberley, Lisburn, Maidstone, Sydenham, Watford and Wolverhampton, and has switched on its first 5G sites in Liverpool, Glasgow and Huddersfield to bring the best mobile experience to more places.

The full campaign, developed by EE’s advertising agency, Saatchi & Saatchi London, launches in January 2020.

For more information on EE’s 5G network, 5G Smart plans and 5G devices, customers can visit www.ee.co.uk/5G.

- ENDS -

For more information, please contact M&C Saatchi Public Relations: ee@mcsaatchi.com

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About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019. Its 4G network is the largest in the UK.

EE has received extensive independent recognition, including being named the UK's best network every year since 2015 for all the following awards: The Mobile Choice Awards, The Mobile News Awards and The Mobile Industry Awards. EE has also been named best network by RootMetrics® for the past six years running.

As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry. It remains the only mobile provider to answer 100% of customer calls in the UK and Ireland, and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. Ofcom’s 2019 Service Quality report highlighted that EE customers were among the most satisfied in the UK with fewer reasons to complain than to other providers. Its retail presence exceeds more than 600 shops across the UK. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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