London,
30
May
2019
|
01:04
Europe/London

EE AND STORMZY LIGHT UP LONDON SKYLINE AND USE VR TO GIVE MUSIC FANS ACROSS THE UK A FRONT ROW SEAT AS THE UK’S FIRST 5G NETWORK IS SWITCHED ON

Summary
  • Celebrating the moment EE became the UK’s first network to switch on 5G, Stormzy captivated audiences with a 5G-powered gig on London’s iconic River Thames
  • Thousands of fans tuned in to watch the first of its kind spectacle as it was live streamed over EE’s new 5G network – highlights from the performance can be viewed youtube.com/ee
  • The 5G-powered stage show was designed in collaboration with Stormzy to celebrate the arrival of 5G in London, Cardiff, Edinburgh, Belfast, Birmingham and Manchester
  • Using cutting edge technology, fans in the launch cities were treated to a ‘front row seat’ at a 360-degree VR experience at EE stores
  • New EE 5G Smart plans with first 5G smartphones from brands including Samsung and OnePlus are available today in EE stores across the UK, online and over the phone

Wednesday 29th May: EE lit up London’s iconic River Thames tonight in celebration of the launch of the UK’s first 5G network. The UK’s number one mobile network marked the occasion by hosting a 5G-powered gig with platinum-selling UK artist, Stormzy, set against the stunning backdrop of Tower Bridge.

Fans in attendance and those tuning in online saw history in the making as the Glastonbury 2019 headliner’s performance became the first event of its kind to be live streamed over EE’s new 5G network, which was hosted by Radio DJ, Clara Amfo.

Using the latest 5G and remote production technology, EE broadcast the event on [Facebook/Twitter/YouTube] to thousands of fans across the UK. Highlights of the 5G-powered audio-visual extravaganza can be seen youtube.com/ee

To accompany the show, a 5G-powered performance was created in collaboration with Stormzy to celebrate the six cities that EE has connected with 5G. Over 200 state-of-the-art LED lights were affixed to the stage, with beams of light projected 1,000ft in front of the Tower Bridge. The 5G-powered display, which was connected via EE’s 5G network, supported the powerful lyrics and music of Stomzy’s bespoke set.

Fans in each of the other five launch cities were treated to the best seat in the house via a 360-degree VR experience at stores in Cardiff, Edinburgh, Belfast, Birmingham and Manchester. Guests attending the in-store events were invited to use VR headsets to watch the performance in 360 degrees from the front row, just metres away from where Stormzy was performing on the floating stage in London.

Stormzy comments, following his one-off gig: Big up EE, thank you for letting me launch your 5G network in the UK. Tonight was sick, I’m honoured to be part of history.”

Marc Allera, CEO of BT’s Consumer business, said: “We wanted to mark the arrival of the UK’s first 5G network with something spectacular. Tonight, we made history, not only by becoming the first network to launch 5G in the UK - but also using 5G to live stream this event to thousands of fans across the UK. Stormzy lit up the Thames and his fans’ faces with the energy, passion and charisma that he always brings to his live shows.”

Stormzy kept the crowd rapt with this one-off show, set against the iconic backdrop of London’s Tower Bridge. First things first he set the evening’s tone, rising up on stage as night fell to an overwhelming ovation from the buoyant crowd, which included competition winners from across the UK.

The South-London star skipped on to perform tracks from his award-winning debut album, flowing through hits including, Cold, Big for Your Boots and his most recent number one single, Vossi Bop. Stormzy delivered an electrifying performance, announcing he was launching an “EE 5G ting” and imploring his “epic energy crew, to please wherever you are jump up and down, dance, enjoy yourselves.”

The star-studded audience that included Ashley James, Lilah Parsons and Ellie Bamber watched the performance from the private decks of the freshly renamed named the EE GIGABOAT.

From today, the UK will be able to discover 5G for the first time thanks to EE - voted the UK’s number one network, every year, for five years running.

5G is built on top of EE’s award winning 4G network – customers will connect to both 4G and 5G at the same time to get the best possible experience, even in the most crowded areas.

EE is launching 5G in the busiest parts of the UK, where 5G can really make a difference by providing a more reliable data connection to businesses and consumers. EE expects customers to experience an increase in speeds of around 100-150Mbps even in the busiest areas. Some customers will break the one gigabit-per-second milestone on their 5G smartphones. The fastest speed possible when EE launched 4G in 2012 was just 50Mbps.

It is EE’s ambition to offer unrivalled choice with the best content, smartest devices, and the latest technology, through best in class partnerships. As part of this, EE is partnering with some of the world’s leading manufacturers to offer the UK’s largest range of 5G smartphones.

From today, consumers and businesses can order the new devices, including smartphones from Samsung, OnePlus, LG, and Oppo, a mobile broadband device from HTC, and a 5G home broadband router from Huawei.

EE has launched new 5G plans with Swappable Benefits for customers. All 5G customers will get two Swappables from a choice of five – including the BT Sport App HD HDR access for the best possible video quality, Gamer’s Data Pass, Music Data Pass, EE Video Data Pass, and Roam Further Pass – which they can swap in or out anytime they want. Customers taking the 120GB plan will get three Swappables, worth up to £33.99 per month.

In addition to the six launch cities, in 2019 EE will also be introducing 5G across the busiest parts of Bristol, Coventry, Glasgow, Hull, Leeds, Leicester, Liverpool, Newcastle, Nottingham and Sheffield. And in 2020, ten more towns and cities will get 5G sites: Aberdeen, Bournemouth, Brighton, Cambridge, Dundee, Exeter, Ipswich, Norwich, Plymouth and York.

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For further information or imagery, please contact: EE@mcsaatchi.com

Notes to Editors

About EE

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EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE’s retail presence exceeds more than 600 shops across the UK.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 2017 and 2018 Mobile News Awards; Best Consumer Network at the 2015, 2016, 2017 and 2018 Mobile Industry Awards; as well as Fastest Network and Popular Network at the 2019 uSwitch Mobile Awards.

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