EE announces date for 4G launch
Statement to be attributed to Olaf Swantee, CEO, EE: "We are delighted to announce that the official launch of our new customer brand, EE, offering the UK's first superfast mobile 4G and fibre broadband service, will take place on the 30th October 2012. This is a significant milestone for the United Kingdom, and for the people and businesses of our country who will now be able to enjoy the huge advantages of superfast 4G technology for the first time. We are very proud to be pioneering, innovating and leading our industry in launching 4G for our nation through our new EE brand."
[ENDS]
Notes to editors:
1. EE will be releasing invitations to a press event shortly to announce full details of its new brand and exciting new superfast services.
2. EE will be the first brand in the country to offer a mobile 4G LTE service, the pioneering new technology that offers superfast mobile internet at speeds typically five times faster than 3G speeds today.
3. EE will launch 4G in ten cities on the 30th October, and will cover 16 cities – a third of the UK population – by the end of the year. Customers on the EE brand will also have access to the biggest and best 3G network in the UK. Further towns, cities and rural areas, will follow rapidly with coverage to reach 98% by 2014.
4. 4G technology provides indoor and outdoor coverage for superfast web browsing.
5. EE's 4G services will be available on a number of exciting handsets including the iPhone 5, Samsung Galaxy SIII LTE, Nokia Lumia 920, Nokia Lumia 820, HTC One XL and the Huawei Ascend P1 LTE.
For more information, please contact the EE press team on:
Email: ee@nelsonbostock.com
Phone: 0845 373 7070
Chloe Graf
07956 264 863
About EE
EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.
EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.
Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.
EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G
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