EE confirms leadership changes

EE has today confirmed that Olaf Swantee will be stepping down as CEO, shortly after final completion of the proposed deal for BT to acquire EE.

Subject to formal approval from the CMA and upon completion of the deal, EE will become part of the BT Group, creating a new line of business. To lead this new business, Marc Allera has been appointed as the CEO for EE, taking up the senior position once the deal is concluded. 

Marc is currently EE’s Chief Commercial Officer, having held senior leadership roles in the Mobile industry for more than 15 years. Marc has been with EE for over 4 years, driving one of the fastest uptakes of 4G seen anywhere in the world.


Olaf Swantee, said:

“As we approach the imminent completion of the deal with BT and the start of an exciting new chapter for EE, I’ve taken the enormously difficult decision to step down from my role as CEO, and pursue new opportunities.

I am immensely proud of the past four and a half years, creating, launching and growing EE to the exciting business it is today. It has been a period of great success, and I’d like to thank all of our employees for the incredibly hard work and support they have shown to me, as well as the business, to help achieve this.

To leave EE is probably the hardest decision of my career, but I feel the time is right for me to handover for the next exciting chapter of EE’s incredible journey. I wish Marc all the success for the future.”


Thomas Dannenfeldt, EE Chairman and DT CFO, said:

“Under Olaf’s leadership EE has delivered on every level. Based on a strategy of network and service supremacy, EE has shown a tremendously successful market and financial performance over a number of years. Marc has already greatly contributed to this success in the past and I wish him the best of luck in his new role.”