London,
04
September
2018
|
10:00
Europe/London

EE customers can now get the latest smartphone at any time with new ‘Upgrade Anytime’ plans

  • EE’s Upgrade Anytime plans let pay monthly customers get the latest smartphone they want, as soon as they want it
  • With Upgrade Anytime plans, customers get EE’s largest data allowances as well as the option to choose from the latest flagship smartphones
  • Upgrade Anytime customers also get the best of a Max plan: including the UK’s fastest 4G, great sports action with the BT Sport app and roaming to over 50 destinations including Canada, Mexico, New Zealand and Australia

EE today launched ‘Upgrade Anytime’ plans, which enable customers to switch to the latest smartphone models at any time, without having to wait until the end of their contract. The move forms part of EE’s ‘Best Connected’ plan to provide customers with the best connections, the most personal and local service, and the best smartphone experiences in the UK.

With EE’s Upgrade Anytime plans, customers can choose exactly when they trade in their device and can upgrade their handset absolutely free halfway through their 24-month contract.

Upgrade Anytime customers will also enjoy all the benefits included in EE Max plans; the fastest 4G speeds; free access to the BT Sport app; and inclusive roaming to over 50 destinations around the world, including Australia, New Zealand, Canada, Mexico and the USA. Customers can also benefit from EE’s largest data allowances, including 20GB, 60GB and 100GB, as well as get the fastest 4G speeds in more places than any other provider.

Edward Goff, Marketing Director, EE, said: “We’re seeing more and more outstanding devices launched every year, and many customers don’t want to wait 24 months to upgrade. So we’re introducing new Upgrade Anytime plans, to ensure they can get the latest smartphones in their hands when they want them, and stay connected with the most advanced 4G network in the UK.”

Customers on an Upgrade Anytime plan can upgrade from 15 days after opening a contract. All they need to do is trade in their old phone and sign up to a new 24-month contract. If upgrading in the first year, an upgrade fee applies*

Customers can purchase an Upgrade Anytime plan online, in store or over the phone. They can then always check their upgrade status via the My EE app and will also receive regular updates from EE. In order to upgrade their device, EE customers simply need to head to their local EE retail store, visit EE.co.uk or contact EE on 150 from their phone to trade in their old handset in exchange for a new one.

For more information on EE’s new Upgrade Anytime plan, please visit ee.co.uk/upgradeanytime. Customers can also register their interest for the latest iPhone's here: shop.ee.co.uk/iphone.

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Note to editors:

*If upgrading in the first six months, an upgrade fee of £200 applies (£100 fee applies between six and twelve months).

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE's 4G coverage extends to 90% of the UK’s landmass.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016, 2017 and 2018 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

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