EE DELIVERS 4G MOBILE COVERAGE BOOST IN CEREDIGION
Mobile coverage in rural parts of Ceredigion has been significantly improved after EE upgraded or built more than ten 4G masts in the county.
With more than a million tourists expected to visit mid-Wales this year to enjoy its scenic coastline, hiking routes, and rich heritage, EE has strengthened its 4G connectivity along two of the county’s major roads, the A44 and the A487, as well as in several towns and villages including Aberystwyth, Aberteifi (Cardigan), Llangrannog, and Morfa Borth amongst others. 1
EE’s mobile connectivity has also been boosted at popular locations such as Aberaeron Beach, Llangrannog Beach, Teifi Estuary, Bwlch Nant yr Arian Forest, Ynyslas National Nature Reserve and along the Wales Coast Path in Cardigan Bay.
These vital upgrades have been welcomed by Ceredigion MP Ben Lake and are part of more than 150 other locations across Wales where EE has expanded its reliable 4G network under the Shared Rural Network (SRN), a £1 billion joint initiative between mobile operators and the UK Government to extend 4G connectivity to more rural communities. 2
Responding to the news, Ben Lake, MP for Ceredigion, said: “Having long pushed for improved mobile connectivity in rural areas, and supported the creation of the Shared Rural Network, I’m pleased to hear about these improvements to coverage in Ceredigion.
“This improved connectivity is vitally important for rural communities like ours. It means more residents, businesses and visitors can make calls and access essential online services while on the go. In rural areas, it can also provide peace of mind that people can make calls in case of emergency.”
To balance the desire for improved mobile connectivity in rural communities with the need to respect the natural landscape, efforts have been made to situate the mobile masts in non-intrusive areas, while providing maximum benefit to the places where people live, work and travel.
These upgrades come at an important time for countryside communities as the UK’s mobile providers retire older generations of mobile networks. 4G connectivity offers rural communities the biggest and most reliable network of any current mobile technology in the UK, which is why EE has expanded its 4G coverage across the UK by more than 10,000 square kilometres in the last five years.
Greg McCall, Chief Networks Officer at BT Group, said: “Ceredigion is famous for its Cardigan Bay coastline and the wild Cambrian Mountains. It is also one of the most sparsely populated parts of Wales. These new 4G upgrades will not only mean residents will be able to stay connected to the people and things they love most, but businesses and community groups can use our network to offer new services and experiences to the many tourists who visit every year.
“Having brought our 4G connectivity to a further 1,600 rural locations across the UK as part of our significant contribution to the Shared Rural Network, we have gone further than anyone to deliver reliable mobile connectivity for rural communities who need it most.”
-ENDS-
Notes to editors:
₁ These extensive 4G upgrades cover areas including, but not limited to:
· Roads: A44, A487, A486, A478, B4321, B4353, B4576
· Towns and villages: Aberaeron, Aberarth, Aberystwyth, Cardigan, Dyffryn Castell, Goginan, Llandre, Llanfarian, Llangrannog, Llangwyryfon, Llwyndafydd, Morfa Borth
· Beaches and rivers: Aberaeron Beach, Borth Beach, Cwmtydu Beach, Llangrannog Beach, River Arth, Teifi Estuary
· Other notable areas: Bwlch Nant yr Arian Forest, ‘Elvis Rock’ near Eisteddfa Gurig, Pen Dinas Lochtyn (hill fort), Wales Coast Path, Ynyslas National Nature Reserve
₂ The Shared Rural Network (SRN) is a programme between the UK’s four mobile network operators and the UK Government to extend 4G coverage to 95% of the UK’s geography by the middle of this decade. More information on the SRN can be found here: https://srn.org.uk/
About EE:
EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.
Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.
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EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile News Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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