EE LAUNCHES FIRST GAME DAY WITH A MIXED REALITY TREASURE HUNT ACROSS THE UK
- EE announces the launch of its first Game Day on Sunday 5th November, an annual celebration of gaming culture with deals and savings launching that day on the latest consoles, games and accessories
- Kicking off the most important time of the year for gamers, EE is hosting a nationwide mixed reality treasure hunt in 13 different locations across the country, each with a prize value of up to £1,000 to be won
- Led by four of the nation’s top Twitch streamers, the treasure hunt will see the 13 EE Game Chests hidden in secret locations, with the clues uncovered during a live Twitch stream
- The livestream kicks off with a mixed reality gaming stunt performed in Leeds’ iconic Millenium Square
- Tune in to Twitch on Sunday 5th November from midday
Friday 3rd November 2023: EE, the UK’s largest subscription business, today announces the launch of its first Game Day this Sunday 5th November, an annual celebration of gaming culture with deals and savings to be had on the latest consoles, games and accessories. Launched with a nationwide mixed reality treasure hunt, Game Day, the latest step in EE’s ambition to become the number one destination for gaming, will see gaming fans across the country work together to unlock clues and locate prizes worth up to a value of £1,000.
Brits will be invited to participate in an epic, virtual-meets-physical game experience that sees thirteen EE Game Chests hidden in secret locations across London, Sheffield, Birmingham, Bournemouth, Newcastle, Liverpool, Brighton, Bristol, Cardiff, Glasgow and Edinburgh. The chests contain an array of the latest gaming gear up to a value of £1,000, from consoles and games to the most popular gaming accessories and tech. The day begins with a spectacular mixed reality gaming stunt performed in Leeds’ iconic Millenium Square, featuring an array of gaming characters.
Four of the UK’s top gaming streamers Lewis Brindley, Pedguin, Geestar Games and BrionyKay will kickstart the treasure hunt live on Twitch this Sunday. The streamers will enlist the help of the gaming public to try and unlock a map that reveals the locations of the EE Game Chests placed across the country. Gaming fans and the streamers will then team up to complete a puzzle and unlock the passwords plus coordinates for each of the chests.
Players are invited to tune in on Twitch from midday on Sunday 5th November, where the clues needed to locate the Game Chests, and win the prizes, will be hidden within the livestream.
Once the coordinates are unveiled, gamers up and down the country will race against time to reach the chests and claim their contents. In a final twist, those first to arrive will discover they are protected by the gaming characters from the stunt who will request the password before giving up the treasure. Players who can’t make it in-person to the treasure hunt will have the chance to battle it out online for three digital chests during the livestream.
For anyone disappointed not to get their hands on a chest, all participants will be awarded a discount code for the EE Game Store – the go to destination for gamers, open for all. There will also be deals and offers on the latest consoles, games and accessories launching that day on the EE Game Store.
EE Game Day follows the launch of new EE, which revealed the four key focus areas for the brand as game, home, learn and work, as well as a suite of exciting products and services open to all UK consumers which have been developed to improve customers’ everyday lives in these areas, all underpinned by UK market leading products EE 5G and EE Full Fibre.
Christian Thrane, MD of Marketing at EE commented: “We are thrilled to launch our inaugural Game Day with a mixed reality gaming treasure hunt, bringing the excitement of video games to life for players all around the country. Whether online or in real-life, gamers can take part in this unforgettable experience and join the race for a chance to win some of the latest games and consoles. New EE is committed to providing our customers with the best gaming experience. Our first Game Day is open to everyone across the nation and is the next step in our journey to becoming the UK’s number one destination for gaming”.
EE is also partnering with Great Ormond Street Hospital Children’s Charity (GOSH Charity) for this year’s Game Day, gifting a Game Chest full of gaming goodies to the hospital and promoting a fundraiser during the livestream for a world-leading new Children’s Cancer Centre at Great Ormond Street Hospital (GOSH). An important area of focus for GOSH Charity, gaming can help to provide an escape for children and young people spending long periods of time in hospital receiving treatment, and is one of the activities facilitated by the hospital’s Play team, which is fully funded by the charity.
Get involved with EE’s Game Day from midday on Sunday 5th November on Twitch.
Visit ee.co.uk/gaming
ENDS
For more information, please contact M&C Saatchi Talk on ee@mcsaatchi.com
About EE
EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.
Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.
EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.
EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.
EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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