EE Launches new ‘Flex Plans’ Offering the Flexibility of Pay as You Go with the Ease of Pay Monthly

  • EE set to launch ‘Flex plans’ - designed for the 2.1m UK consumers who want the limited commitment of pay-as-you-go and the simplicity of a pay monthly plan
  • Flex customers can change their plan at any time as well as benefit from mobile data boosts and data rollover
  • New 30-day Flex plans set to launch on the 25th July and include £30 for 20GB and £25 for 10GB with unlimited texts and 3000mins

EE today announced Flex plans, offering a new service designed to meet the needs of the 2.1 million UK customers EE predicts want the control and flexibility of pay-as-you-go with the simplicity and ease of pay monthly plans.

The new plans add to the wide range of choice for those wanting the best mobile experience, whether that’s pay-as-you-go, pay monthly or now one of EE’s Flex plans – all on a UK network that offers 4G in more places than any other.

Set to launch on the 25th July, Flex plans give customers the best of both worlds. Like pay monthly plans, a Flex plan allows customers to set up one regular payment so they never have to worry about topping up, but like on pay as you go, there’s no contract so they can change, pause or stop their plan and take a break whenever they like.

Max Taylor, Managing Director of Marketing, EE said: “Our new plans give customers great flexibility and control and are unpinned by the UK’s best network. Customers on Flex plans have the freedom to pause or change their plan at any time, with the value and simplicity offered from a traditional pay monthly plan.”

Customers can swap to a Flex plan that better suits their needs at any time. If a customer uses all their call minutes or data allowance, they can simply add more data or top-up their minutes with a one-off payment. Customers can keep track and manage their plan with total control through the MYEE app.

Flex customers will receive a free data boost the longer they stay on a Flex plan – receiving an extra 500MB every three months. And if a Flex customer doesn’t manage to get through all their data, they can roll over what’s left into next month’s allowance so they get a second chance to use it.

EE is introducing four new great value 30-day Flex plans as follows:






Furthermore, EE Flex customers will also be able to use their UK call, text and data allowance when abroad in the EU as well as receive customer support from UK and Ireland call centres.

For more information on Flex from EE on 25th July, please visit 

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Notes to Editors

If a customer runs out of data, they can simply add more data - £1.50 (100MB), £5 (500MB), £7.50 (1GB)

For more information, please contact:

0845 373 7070

About EE

EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE's 4G coverage extends to 90% of the UK’s landmass.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016, 2017 and 2018 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

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