EE ‘pinpoints’ launch of Google’s first Pixel handsets


● EE – exclusive direct network partner for Google’s Pixel and Pixel XL - drops giant location pin in central London

● New temporary landmark appears at Marble Arch to celebrate the UK launch of the new Pixel, Phone by Google

● Pixel and Pixel XL will be available nationwide from EE on Thursday 20th October

● EE Marble Arch store just one of the EE stores opening early nationwide (8.00 GMT) this Thursday

Wednesday 19 October 2016, London: Commuters in central London were greeted with a surprise new landmark today as EE, exclusive direct network partner, dropped a giant Google location pin at London’s iconic Marble Arch. The move is designed to celebrate the UK launch of Pixel and Pixel XL phones by Google going on sale in EE stores nationwide from Thursday 20 October.

The pin, which is nearly 700* times bigger than a Google map pin and taller than a double decker London bus, marks the arrival of the much-anticipated handsets in the UK, with the local Marble Arch and EE stores nationwide set to sell thousands of the new handsets in the first week. The store will be opening an hour early (8.00 GMT) on Thursday 20 October to enable customers to get their hands on the new models.

EE is the exclusive direct UK network partner for Pixel and Pixel XL, the first phones by Google.

Pixel and Pixel XL are compatible with EE’s 4G+ LTE-A Cat 9 network which means they are faster on EE than on any other UK network. Only on EE will customers also get WiFi Calling allowing them to call and text in more places across the UK, as well as 4G Calling, so they can continue to download at full 4G speeds whilst on the phone.

Pixel and Pixel XL are available to pre-order today from EE on a range of price plans. Pixel is free on a £50.99 a month, 24 month 4GEE plan, which comes with unlimited minutes, unlimited texts and 10GB of mobile data a month for existing customers. Pixel XL is also available free on a £55.99 a month, 24 month plan, and comes with unlimited minutes, unlimited texts and 10GB of mobile data a month for existing customers. 4GEE Plan customers receive unlimited minutes, texts and 500MB of data a month for use abroad in the EU. Alternatively, for just £5 per month more, customers can get Pixel and Pixel XL on 4GEE Max plans, giving them access to the UK’s fastest 4G speeds, and inclusive access to the BT Sport App for the duration of the plan. What’s more, customers can use their plan’s call, text and data allowance to ‘roam like home’ when abroad in the EU. Customers who pre-order before October 20 will receive a £50 Google Play voucher they can use to purchase content from the Google Play store.

Pixel and Pixel XL will be available to consumer and business customers.

Offering 4G coverage in more than two-thirds of the geography of the UK (more than any other), the EE network has the most capacity and the fastest upload and download speeds. EE has also committed to expanding 4G coverage to reach 95% of the UK landmass by 2020 – further than any mobile network has ever gone.

For more information on Pixel, Pixel XL and VR on EE, as well as the Daydream VR headset, customers should visit

*when viewed on an average 16” computer monitor

For more information, please contact:

Georgia Sharp / Charlotte Sweeney -

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers. 

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in Dec 2015. EE has more than 550 shops across the UK. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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