London,
19
July
2016
|
00:00
Europe/London

EE puts unsigned band on global stage with first 4G-powered 360° YouTube live stream from Latitude festival

  • EE delivered a UK festival first at Latitude by streaming Glasgow band White’s Saturday afternoon performance in 360° over the 4G network
  • World’s first network to use 4G for seamless, unrestricted 360° streaming of the band’s must-see set to fans across the globe via YouTube
  • EE installed its award-winning 4G network at Latitude for the first time and connected the Latitude app as it became official technology partner of the festival
  • Highlights of the live 360° content can be viewed here

EE, the UK’s biggest and fastest mobile network, live-streamed 360o video of Glasgow five-piece, White, using its superfast 4G network from Latitude music festival. The live stream, which was delivered on YouTube Live in 360°, meant the band could reach an unrestricted global audience with their debut Latitude performance in Suffolk.

As the new official technology partner of the festival, EE installed its award-winning 4G network on-site for the event - which takes place in rural Henham Park - to ensure visitors could stay connected, share selfies and upload video and create this ground-breaking 360° streaming experience.

Hamish Fingland, guitarist of White said: “We were really psyched to get the chance to take part in this 360° stream with EE as the new technology means we are able to connect with more fans and reach a wider audience which is especially important when we’re just starting to kick off. We’re all from Glasgow, but travel a lot when we’re touring and the thought of pals, family and fans tuning in and feeling like they were actually there is pretty great!”

Mat Sears, communications director, EE, said: “Most festivals take place in remote, less populated places so don't necessarily have the best network infrastructure in place. We've partnered with Latitude for the first time this year to install our superfast 4G network on-site and, while it was mainly used by our customers for sharing selfies and video, we thought we'd put it to the ultimate test by trialling live 360° streaming video. It’s still a new technology and requires huge amounts of bandwidth for the upload, but we’re always looking for new ways to demonstrate the power of our network. We hope after today's success, and thanks to a brilliant set from White, we will be able to host a lot more content like this over our network bringing more fans closer to the action at live events.”

EE also connected the official Latitude mobile app for the first time meaning that app users on-site could receive regular geo-fenced based notifications dependent not only on their location, but also their activity history at the festival. Through the app, ground-breaking connectivity technology processed hundreds of real-time GPS, Bluetooth and WiFi observations every second to recommend specific events and activities, as well as reminding them of special performances to look out for and scheduling updates.

The exclusive live stream of White’s Latitude festival performance was beamed out on YouTube during their Saturday afternoon set.

Watch the 360° highlights package here - https://www.youtube.com/watch?v=BfjtlgKeayA - and find out more about how we did it here – https://www.youtube.com/watch?v=oTTAz6ZVc7w.

- Ends -

For more information please contact Georgia Sharp at M&C Saatchi PR

Georgia.Sharp@mcsaatchi.com / 0207 543 4798

Notes to editors

About White

www.calledwhite.com

www.twitter.com/calledWHITE 

www.instagram.com/calledWHITE

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012. EE was the first European operator to achieve 14 million 4G customers in December 2015. EE has around 550 shops across the UK. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

Facebook at: facebook.com/ee

Twitter at: twitter.com/ee

YouTube at: youtube.com/ee

LinkedIn at: linkedin.com/company/ee-uk