EE SETS NEW STANDARD FOR IN-HOME CONNECTIVITY, AS THE UK’S FIRST MAJOR BROADBAND PROVIDER TO OFFER WIFI 7 ACROSS ALL FULL FIBRE PLANS
- EE launches new range of full fibre home broadband plans that come with the latest WiFi 7 hub as standard - in move to offer the UK’s best-in-class home connectivity on the UK’s best broadband technology
- EE’s new plans also offer customers a wide variety of supporting services including WiFi Intelligence – that uses network performance data to keep customers on the best WiFi connection, as well as WiFi Optimiser, Advanced WiFi Controls and Cyber Security powered by Norton
- The launch comes as research reveals Brits now see reliability as the number one consideration when choosing home broadband over fastest speeds and cheapest price
EE, the UK’s fastest growing broadband provider, today became the first major network to offer all Full Fibre plans built with WiFi 7 connectivity as standard. This move establishes a new best-in-class standard for home connectivity, leveraging the UK’s best broadband technology.
The launch follows new research* which reveals that for today’s households, broadband reliability across the whole home is more important than just speed, with nearly half (44%) of Brits prioritising strong coverage in every room over faster speeds or cheapest price point. Yet despite this need, many are still struggling to stay connected in all areas of the home, with 1 in 3 of households reporting at least one Wi-Fi “dead zone.”
THE LATEST WIFI 7 HARDWARE:
As part of the launch, EE has unveiled the new sleek Smart Hub 7 Plus and WiFi Extender 7 Plus, making next-generation WiFi 7 technology accessible to more households than ever before.
The hardware customers receive is linked directly to their chosen speed:
- For plans up to 1Gbps: Customers receive the Smart Hub 7 Plus (dual band, capable of up to 1Gbps) and the optional WiFi Extender 7 Plus. The Smart Hub 7 Plus offers customers up to 30% faster Wi-Fi throughput compared to the previous Smart Hub 6 Plus, supporting more devices and reduced latency for streaming and gaming.
- For 1.6Gbps plans: Customers receive the upgraded Smart Hub 7 Pro (tri-band technology, supporting consistent speeds over 1Gbps) and the WiFi Extender 7 Pro, ensuring optimal performance across the home.
BEST IN CLASS WIFI FEATURES:
The new portfolio brings a powerful suite of intelligent features designed to deliver a faster, safer, and more reliable online experience at home:
- WiFi Intelligence: WiFi Intelligence uses real-time network insight to give customers the best possible WiFi coverage and connection quality throughout their home. It works in the background, making automatic improvements like ensuring they’re on the best smart hub or extender channel frequency - without them having to do anything
- EE WiFi Controls: A set of features within the My EE app that allow customers to manage their home network's internet access for parental controls and device management
- WiFi Optimiser (Included in certain plans): Enhances performance based on how the connection is being used (e.g., gaming, working from home, TV streaming), helping to eliminate lag and buffering during critical moments
As well as security and backup with:
- Advanced Web Protect: Built-in AI capability that automatically blocks untrustworthy and malicious websites on the network
- Keep Connected Promise (Included in certain plans): If a fault is reported, EE will send a 4G Mini Hub to reconnect the customer to EE’s mobile network, minimising downtime
- Cyber Security powered by Norton (Included in certain plans): Gives an advanced level of in and out-of-home protection through social media monitoring, dark web monitoring, and password management for up to 15 devices
- Connectivity Back-up (Optional Add-on): Switches the household onto EE’s mobile network automatically if a fault is detected, ensuring near-zero disruption
NEW FULL FIBRE PLAN OPTIONS:
From today, customers taking out one of EE’s Full Fibre home broadband packages will be given the choice of a range of download speeds ranging from £28.99 on 74Mbps up to £39.99 on 900Mbps on a 24-month contract length. Customers then have the option to choose from the following four feature packages:
EE Full Fibre Plans | Features | Pricing |
Core For those who want to keep costs down without compromising on the basics. It’s ideal for students, renters, or anyone living solo who values 'value' over extras.
|
| Included as standard with no additional cost |
Standard For those who want a broadband plan that can flex with their lifestyle and gives peace of mind, especially when it comes to security and reliability. Ideal for couples, flats, and small houses. |
| + £4 per month |
Premium For those who want smooth and reliable internet wherever they are in the house, plus additional features like security and network prioritisation. Ideal for families and those in larger houses. |
| + £11 per month |
Ultimate perfect for those who want top-tier performance, premium hardware, and in-home support to ensure everything runs perfectly. Ideal for larger families, the largest houses, and those who demand the best. |
| + £20 per month |
Alternatively, EE also offers 1.6Gbps download speeds which are available with either a Premium package (£66.99) which comes with the Smart Hub 7 Pro and WiFi Extender 7 Pro or Ultimate package (£75.99).
EE will also be participating in the Openreach Full Fibre (XGSPON) pilot, which will explore offering next-generation download speeds of up to 8.5Gbps. The pilot will help shape future Full Fibre broadband services for customers with options evaluated for wider deployment across the UK. Further details on pricing and availability, will be made nearer launch.
FLEXIBLE ADD-ONS:
If customers do not want to take a package, they can choose any one of the plans and take one of the following add-ons as relevant. All add-ons are 30-day rolling (unless specified) to give customers greater flexibility.
- Cyber Security - £6pm
- WiFi Optimiser - £5pm
- WiFi Extender 7 Plus - £10pm
- Smart Hub 7 Pro and WiFi Extender 7 Pro bundle - £15pm (24m contract)
- Connectivity Backup - £10pm
Luciano Oliveira, Director of Product, Home and TV, EE said: “EE is the first major provider in the UK to offer WiFi 7 smart hub technology as standard across all Full Fibre plans. By pairing best-in-class hardware with advanced features like WiFi Intelligence and AI-enabled security, our customers get the most reliable, high-performance connection in every room of their home – whether streaming, working, gaming, or staying connected with family – and that's why more people are choosing EE.”
EE ONE:
Customers who take out EE home broadband can unlock exclusive mobile benefits with EE One. Customers can save up to £480 over two years on EE mobile, plus data boosts on existing eligible plans.
For more information, please contact: ee@theacademypr.com
NOTE TO EDITORS
*The research was conducted by Censuswide with 2,000 UK adults between 18th November – 21st November 2025.
About EE
EE is the UK’s best network, offering superfast mobile and broadband connection to millions across the UK. With an ambition to be the country’s most trusted connector of people, EE’s network and services keep consumers connected and entertained.
EE’s 4G, 5G and 5GSA speeds cover more than 90% of the UK, while EE’s super reliable broadband is available at more than 99% of UK premises, with guaranteed speeds to keep people streaming, gaming, watching TV and connecting to the things that matter most.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Best Network for Consumers at the Mobile Industry Awards for the last four years since 2022.
EE is committed to offering first class service in the industry and has nearly 400 stores across the UK. In 2023, EE launched its new experiential retail strategy opening its flagship EE Studio and Experience stores nationwide. The innovative approach to retail in the telco industry has seen EE receive multiple awards of recognition including Retailer of the Year at the Mobile Industry Awards in 2024 and 2025, and Best New Store for the EE Studio at the Retail Week Awards in 2024.
EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised for putting people and culture at the heart of the company at the Cnect Wales Awards in 2025.
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