London,
24
June
2016
|
09:00
Europe/London

EE to provide virtual reality experience at Glastonbury in festival first

  • EE will deliver exclusive VR video content from on site in a Glastonbury Festival first
  • Using cutting edge 360 camera technology, an up close and personal view of the event at Worthy Farm will be screened both at the festival and off site in a flagship London EE store
  • VR content showcasing a unique perspective from on site will allow those unable to attend a taste of the real Glastonbury experience
  • As official technology partner, EE predicts Glastonbury will be the world’s most connected music festival and triples capacity of its 4G network on site

EE, the official technology and communications partner of Glastonbury Festival, is capturing the first ever Virtual Reality content of the event live on site from Worthy Farm. Using the latest 360 degree camera technology, EE will celebrate the UK’s most iconic music festival by offering those that can’t attend a unique, immersive experience of the festival through VR.

Captured and edited on site, the exclusive VR content from EE will be available in the EE London flagship store in Westfield, White City on Saturday 25th and Sunday 26th June*. The VR video will feature 360 footage from across the event including festival-goers first moments arriving, weird and wonderful performances from the Circus Field and a unique view from both the Field of Avalon and The Park areas.

EE will also invite those attending the festival to enjoy the VR experience in the EE Recharge Tent at Glastonbury meaning they can virtually explore even more of Glastonbury’s vast site while they wait for their phones to charge.

Both in store and at the festival, the content will be screened over the Samsung Gear VR headset so that anyone trying it will feel like they are fully immersed in the real Glastonbury experience.

Mat Sears, Communications Director, EE, said: “Glastonbury has always been ahead of the curve when it comes to music and at EE we continue to be at the forefront of innovative technology. That’s why we’re so excited to film the first ever Virtual Reality experience at Glastonbury, focusing on all the weird and wonderful things going on at Worthy Farm. Even if you’re attending, it’s impossible to see every inch of the UK’s biggest festival. We’re using cutting edge VR technology to ensure people can experience as much of this amazing place as possible.’

The virtual reality experience at Glastonbury Festival forms part of the wider technology offering from EE on site which includes the official Glastonbury 2016 app - available for free to Android and iOS users now; a triple-capacity 4G network; free 4G WiFi and phone charging either in the EE Recharge tent or with the new Juice Tube Power Bank swapping service. Whether uploading selfies to Instagram, sharing memorable moments via Snapchat, checking in on Facebook, or joining the conversation on Twitter, EE customers will be able to share their experiences in superfast time and spend more time embracing all Glastonbury has to offer.

For more information on the partnership between EE and Glastonbury Festival, please visitee.co.uk/Glastonbury

- Ends –

Notes to editors

*Glastonbury Festival VR content from EE will be in EE’s flagship Westfield, White City store in London from midday on Saturday 25th June and all day in store on Sunday 26th June

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in Britain, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and is the first European operator to surpass 15 million 4G customers. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020, further than any UK network has ever taken mobile overage.

In the last few years, EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2014 & 2015 Mobile Industry Awards; Best Network at the 2014 & 2015 Mobile Choice Consumer Awards, and Best Network at the What Mobile Awards 2014; Fastest Network at the 2014 and 2016 uSwitch Mobile Awards; Best Mobile Network at the 2014 Recombu Awards, and Winners of Best Connected Gadget at the Mobile Choice Consumer Awards 2015.

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