London,
11
July
2016
|
09:00
Europe/London

EE unveils exclusive BT Sport offer for mobile customers

  • Six months free access to the BT Sport app for new and existing EE pay monthly mobile handset, tablet and SIM only customers
  • Access to the BT Sport App is the first of a series of BT benefits to be made available to EE customers
  • Offer will be supported by a multi-million pound advertising campaign featuring Kevin Bacon, Rio Ferdinand, José Mourinho and Harry Redknapp

EE today announced an exclusive BT Sport App offer for new and existing EE pay monthly customers, providing them with six months free access to all the live sporting action available on BT Sport channels.

From 27 July, EE customers on consumer and small business pay monthly handset, tablet and SIM only plans* will be able to access to all the BT Sport channels on their smartphone or tablet. Sports fans can stream the most anticipated action live, or watch highlights over EE’s award-winning 4G network as well as WiFi whenever they choose.

The BT Sport offer is the first of a series of benefits to be made available to EE customers now that EE is part of BT Group, and the first time that a BT service will be promoted through EE’s retail stores nationwide.

BT Sport on EE

EE pay monthly mobile customers will have access to the full line-up of BT Sport channels: BT Sport 1, BT Sport 2, BT Sport Europe and ESPN on BT Sport. BT Sport coverage includes:

  • Every match in the UEFA Champions League and the UEFA Europa League
  • 42 Premier League matches
  • The Emirates FA Cup
  • SPFL
  • Aviva Premiership Rugby
  • European Rugby Champions Cup
  • America’s Cup
  • MotoGP, UFC and more

As well as live and on-demand catch-up, the BT Sport App provides an array of additional video clips including highlights, interviews, video diaries, fixtures, results and league tables.

All UEFA Champions League and UEFA Europa League matches are available live on the App. The video player has an interactive timeline which plots every significant moment of the game. Goal alerts mean that you’ll have the latest information and you can switch games easily, plus a stats overlay provides team and player statistics without interrupting viewing. Customers can re-watch any of the games in full or check out highlights at any time after the final whistle is blown.

Premium content on the UK’s best 4G network

Smartphone and tablet users are viewing an increasing amount of content on the move - with mobile fast becoming one of the most popular viewing platforms for sport. During the England vs Wales match at the European Championship, EE saw data usage surge 50% higher than any previous network peak.

EE’s award-winning 4G network is designed for the delivery of high quality video. Not only does EE’s 4G network cover more than 60% of the geography of the UK (more than any other), it has the most 4G capacity and the fastest network speeds, boosted by 4G+ in the UK’s busiest towns and cities. EE has also integrated BT’s content delivery into the EE network, providing a great BT Sport viewing experience on the move.

EE has committed to expanding 4G coverage to reach 95% of the UK landmass by 2020 – further than any mobile network has ever gone.

Marc Allera, CEO, EE, said: “Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before.

“Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about. With our ambition to reach 95% of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America’s Cup in the middle of Lake Windermere.”

The BT Sport offer will be supported by a multi-channel, multi-million pound advertising campaign, which will feature Kevin Bacon as well as BT Sport pundits and ambassadors, Rio Ferdinand, José Mourinho and Harry Redknapp, in a forthcoming TV advert.

The BT Sport App offer will be available initially to EE customers on pay monthly handset, tablet and SIM only plans, using iOS, Android and Windows devices. The app will be available for free for the first six months and then as a 30 day rolling add-on that costs £5/month. Customers can cancel the service at any time. To be the first to find out how to sign up for the offer, and for further information, customers should register their interest at: ee.co.uk/btsportoffer

- ENDS -

* Excludes 4GEE WiFi/Mobile Brodband and Large Business customers. Access to BT Sport App is for personal, non-commercial use only.

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012. EE was the first European operator to achieve 14 million 4G customers in December 2015. EE has around 550 shops across the UK. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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