EE UNVEILS ‘STREAM MODE’, OFFERING THE BEST IN HOME STREAMING EXPERIENCES – FOR YOUR FAVOURITE BOXSETS, BLOCKBUSTERS AND LIVE SPORT
- Stream Mode is the latest addition to EE’s WiFi Enhancer service, alongside Game Mode and Work Mode – helping customers to get the best from their home broadband connection
- EE’s new Stream Mode prioritises leading streaming apps including Amazon Prime Video and TNT Sports on discovery+, to minimise buffering and improve viewing quality throughout the home
- Stream Mode also prioritises live streaming uploads, offering a quicker and smoother experience for sharing content on major platforms like Twitch and YouTube
- Unlike competitor services, EE’s WiFi Enhancer optimises performance for multiple devices and activities simultaneously as customers use them — not just one device at a time
EE, the UK’s fastest growing broadband provider, today unveiled Stream Mode – the latest innovation in its popular WiFi Enhancer service. Stream Mode intelligently prioritises a customer’s favourite streaming apps, helping customers enjoy smooth, high-quality streaming – whether it’s movie night, the big match, or a boxset marathon – even when the entire household is online.
Available exclusively on EE, Stream Mode is a simple, switchable setting within the EE app. It prioritises streaming apps such as Amazon Prime Video and TNT Sports on discovery+, keeping your favourite shows running smoothly, even on a busy home network. For creators and gamers, Stream Mode also helps with uploads to platforms like Twitch and YouTube, making live streaming and content sharing faster and more reliable.
Stream Mode is part of EE’s WiFi Enhancer service, providing three intelligent broadband modes from EE that allow customers to customise their connection depending on how they use it.
This includes:
- Game Mode: Optimises gaming by prioritising consoles and gaming apps, reducing lag with features like Geo Filter and Ping Optimiser.
- Work Mode: Prioritises video calls and collaboration tools like Zoom and Microsoft Teams for a smoother remote working experience.
Customers can activate any of the three modes at any time, or even run all three simultaneously, so the whole household gets the best connection for their needs.
Unlike other providers, whose device-priority settings are limited to a single device, EE’s unrivalled WiFi Enhancer intelligently manages bandwidth across multiple devices and differentiates by activity type, ensuring that streaming, gaming and work traffic each get the bandwidth and performance they need, exactly when they need it, while the rest of the home remains uninterrupted. Whether streaming in 4K, joining a crucial work call, or gaming online, EE’s WiFi Enhancer delivers seamless performance across every corner of the home.
Luciano Oliveira, Director of Product, Home & TV at EE, said: “With Stream Mode, we’re giving customers even more control over their broadband experience. Whether its binge-watching boxsets or watching live sport, Stream Mode puts streaming apps in the fast lane, so customers can enjoy uninterrupted entertainment, even when the whole household is online. It’s all part of our mission to create a smarter, more personalised, WiFi experience, and it’s only available on EE.”
Stream Mode will be launched via a phased roll out to eligible EE home broadband customers in the coming weeks, available through the WiFi Enhancer service. WiFi Enhancer is included as standard with the Made for Gamers and Busiest Home broadband bundles, or as a £5 per month 30 day rolling add-on. A Smart Hub Plus or Smart Hub Pro router is required.
For more information, customers can visit ee.co.uk/broadband
For more information, please contact: ee@theacademypr.com
About EE
EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.
Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.
EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.
EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.
EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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