FIRST VISITORS STEP INTO THE GREEN PLANET AR EXPERIENCE, POWERED BY EE 5G, AS DOORS OPEN TO 55 REGENT STREET
- The Green Planet AR Experience, powered by EE 5G, today opens its doors at 55 Regent Street, London
- Augmented reality and EE’s 5G network bring to life a virtual Sir David Attenborough, who guides visitors on an immersive journey into the natural world
- Ground-breaking experience is free to attend running until the 9th March 2022
10th February 2022: The Green Planet AR Experience, powered by EE 5G today opens its doors for the first time.
The much-anticipated experience offers visitors a window into the secret kingdom of plants through an immersive augmented reality journey accompanied by a virtual David Attenborough transformed into a 3D hologram.
Created by Factory 42 with BBC Studios and inspired by The Natural History Unit landmark series, The Green Planet, the experience takes guests through six digitally enhanced worlds – including rainforests, freshwater and saltwater worlds, the changing seasons and desert landscapes, culminating in the human story and how we can all affect positive change.
Guests enter the experience from Piccadilly Circus through a living rainforest complete with hundreds of tropical trees, plants and shrubs. Before entering the first of the digitally enhanced biomes, guests are given a smartphone device which acts as their dynamic window into the world of plants, bought to life through seamless augmented reality made possible because of EE’s 5G technology.
As Sir David explains “You'll see that plants can be as aggressive, competitive and dramatic as any living thing on the planet - and how they form intriguing relationships with animals. And you'll discover why plants are so vital for the future of our planet. Your device is a window into a secret world.”
David Attenborough in holographic form accompanies visitors with useful prompts showing guests where to point their devices to see all of the augmented reality plant and animal life in all its glory, as well as offering insights on the plant life on display.
Put nature at your fingertips, in a ground-breaking experience powered by EE’s 5G network. Tickets can be booked at: www.TheGreenPlanetExperience.co.uk
ENDS
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NOTES TO EDITORS:
Scientists and horticultural experts at the Royal Botanic Gardens, Kew have been involved in the creation of the digital plant life that will be seen at The Green Planet Experience powered by EE 5G, ensuring every leaf, tree and flower that guests will experience is a scientifically accurate representation. This is part of Kew’s mission to help halt biodiversity loss.
Sustainability has been considered at every stage in the production of the Green Planet Experience, powered by EE 5G, from electronic ticketing, to the reuse of phone equipment, to signage which details the provenance of all the materials selected and the plants featured in the rainforest and how they will be reused after the experience closes. The team are working with isla, the event sustainability body, to implement ‘proseed', the best practice framework for sustainable events - enabling them to set ambitious sustainability targets with robust planning and transparent reporting, key to ensuring that the Experience is in line with its environmental message, and at the forefront of sustainable events delivery.
The Green Planet 5G AR Consortium is one of nine projects to win £2.2m funding as part of the 5G Create competition backed by the Department for Digital, Culture, Media & Sport, which is testing how 5G technology can be used by a wide range of sectors including the creative industries.
The Crown Estate is working in partnership with The Green Planet 5G AR Consortium, and providing the space on Regent Street, which forms part of a number of recent sustainability focussed pop-ups on Regent Street, which The Crown Estate has supported.
For more information on The Green Planet Experience, powered by EE 5G: ee@mcsaatchi.com
For more information on BBC Studios Natural History Unit, Games and Interactive and The Green Planet TV Series:
Emma.Burch@bbc.com or Lynn.li@bbc.co.uk
For more information on Factory 42: george@pr-squared.co.uk or polly@pr-squared.co.uk
For more information about Royal Botanic Gardens, Kew: pr@kew.org
For more information on The Crown Estate: pressoffice@thecrownestate.co.uk; 0845 241 2342
About The Green Planet 5G AR Consortium
Six of the world’s leading creative, technology and scientific organisations formed The Green Planet 5G AR Consortium to create a new experience inspired by the forthcoming BBC Studios Natural History Unit landmark series, The Green Planet presented by Sir David Attenborough.
The consortium is led by immersive content studio Factory 42 and includes BBC Studios, 5G mobile network operator EE, Royal Botanic Gardens, Kew, Talesmith and Dimension Studios. Together they have been working to explore and develop a ground- breaking AR experience inspired by the landmark BBC One upcoming TV series, The Green Planet. The TV show will be presented by Sir David Attenborough.
About EE
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 with it continuing to be the UK’s biggest 4G network and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK's best network every year since 2015 for all the following awards: The Mobile Choice Awards, The Mobile News Awards, The Mobile Industry Awards and by RootMetrics®.
EE’s 4G and fixed line full fibre network supports the demands of fully connected homes as well as small and medium businesses with speeds up to 900Mbs. EE is committed to being number one for service in the industry and continues to be the least complained about broadband provider as recognised by Ofcom.
Its retail presence exceeds more than 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. Follow us on…
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About BBC Studios
BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC Group, supporting the licence fee and enhancing programmes for UK audiences. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programmes and formats made by high-quality UK independents. Award-winning British programmes made by the business are internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Blue Planet II, Top Gear and Doctor Who. BBC.com, BBC Studios’ global digital news platform, provides up-to-the-minute international news, in-depth analysis and features to more than 139 million unique browsers each month. BBC Studios has offices in over 20 markets globally, including ten production bases in the UK and production bases or partnerships in a further seven countries around the world. The company, which ordinarily makes around 2000 hours of content a year for both the BBC and third parties including Apple, Netflix and Migu, is a champion for British creativity around the world. It is also a committed partner for the UK’s independent sector through a mix of equity partnerships, content investment and international distribution for programme titles.
BBC Studios | Website | Press Office | Twitter | LinkedIn | Instagram |
About Factory 42
Factory 42 is a multi-award winning immersive content and experience studio on a mission to make knowledge entertainment. It mixes the best talents from the worlds of film, television, games and performance with the smartest technical minds to deliver immersive experiences that matter. Credits include the upcoming Green Planet 5gAR with BBC Studios and Sir David Attenborough, critically acclaimed Hold the World with David Attenborough VR experience enabling audiences to explore unique aspects of the Natural History Museum’s collections, as well as Painting the Future in partnership with the Royal Academy which won Best VR Experience at the Broadcast Digital Awards, and an immersive version of English National Ballet’s acclaimed Giselle choreographed by Akram Khan.
About Royal Botanic Gardens, Kew
The Royal Botanic Gardens, Kew is a world-famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew Gardens’ 132 hectares of landscaped gardens, and Wakehurst, Kew’s Wild Botanic Garden, attract over 2.5 million visits every year. Kew Gardens was made a UNESCO World Heritage Site in July 2003 and celebrated its 260th anniversary in 2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. RBG Kew receives approximately one third of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support RBG Kew’s vital work comes from donors, membership and commercial activity including ticket sales.
About Dimension Studios
Dimension provides revolutionary volumetric and real-time production studios for the creation of next-generation Virtual Production, Digital Humans, and XR content. With production studios based in the UK and US, and mobile stages that operate worldwide, Dimension is focused on shaping the future of virtual entertainment. The Dimension team were early pioneers of virtual and volumetric production for filmmaking, working on feature films, drama series and broadcast productions for customers including Disney, Apple, HBO, Sky and Netflix.
About Talesmith
Talesmith are multi award-winning producers of a new kind of specialist factual content for the modern generation. Led by four-time Emmy-winning film-maker Martin Williams, Mark Wright and Ruth Roberts, this is a team with decades of world-class science, natural history and adventure production experience. Talesmith strives to push the boundaries of storytelling and innovation, embracing the latest technology and working beyond broadcast to include VR, AR, 3D, 4D and Visitor Attractions. This team has won global accolades, producing some of the highest profile factual specials and series of recent years, alongside a strong track record working with incredible access and top talent, including Sir David Attenborough, Prince William, President Obama & Professor Stephen Hawking. Talesmith is highly experienced within the global market and co-production, crafting compelling stories for the international audience.
Recent credits include Prince William: A Planet For Us All (ITV, 2020) Shark Week 2020: Lair Of The Great White (Discovery, 2020), Aib-Winning Series Earthrise (Al Jazeera, 2019), Multi Award Winning Takaya: Lone Wolf (Cbc/ BBC/ Arte, 2019), Panda-Nominated The Real T Rex With Chris Packham (BBC/ CBC/ France Tv, 2018), The Life Of Earth (Smithsonian/ Zee, 2018), Hold The World With David Attenborough Vr (SkyVR, 2018), Flyride Five Mountains 4D (Legend Cultural Development, 2019) & Flyride Changbaishan 4D (Legend Cultural Development, 2018)
About The Crown Estate
- The Crown Estate is a unique business with a diverse portfolio that stretches across the country. We actively manage our assets in line with our purpose: to create lasting and shared prosperity for the nation.
- Our portfolio includes some of central London’s best places to work, shop, live and experience, as well as regional retail and leisure destinations across the country, a substantial rural portfolio, a number of mixed-use and strategic land opportunities, and the Windsor Estate, including the world-renowned Windsor Great Park.
- We also manage the seabed and half the foreshore around England, Wales and Northern Ireland, and therefore play a fundamental role in the sustainable development of this important national asset, including in the UK’s world-leading offshore wind sector as well as marine aggregates, cables and pipelines and CCUS.
- Established by an Act of Parliament, we are tasked with generating profit for the Treasury for the benefit of the nation’s finances, this has totalled £3bn over the last ten years.