HTC One M8 with superfast EE available from March 26

EE, the UK's most advanced digital communications company, today announces HTC’s new flagship smartphone, the HTC One (M8), will be on sale through select EE retail channels on the UK’s biggest, fastest and most reliable 4G network from the 26th March.

The handset will be available from EE in Gunmetal Gray and Glacial Silver across a wide range of superfast 4G plans, via the EE online shop and EE telesales on the 26th March, and through EE stores on the 27th March. Customers who buy the HTC One (M8) on a £37.99/pm EE Extra plan (£29.99 up front cost) before 10th April will receive a special launch offer giving them twice the amount of data of EE’s standard 4G plans - taking their monthly limit up to 4GB - for the duration of their contract. This also includes unlimited minutes and texts to use both in the UK and Europe.

Customers on this plan will also receive:

Inclusive roaming calls and texts to select international destinations
2 for 1 cinema tickets with EE Film
Exclusive discounts on EE’s superfast Fibre Broadband, so customers can enjoy blistering speeds in the home as well as on-the-move

What’s more, customers who purchase the HTC One (M8) via the EE online shop before April 10th will also get the added benefit of a free return flight to one of 12 European destinations* – allowing customers to use their unlimited calls and texts abroad.

As a ‘CAT 4’ device, the HTC One (M8) is built to give people the most from EE’s superfast, double-speed network, which provides users with the fastest mobile connectivity on the move. EE was recently named the UK’s number one mobile network following rigorous independent testing by RootMetrics®, delivering the best performance in all major categories, including speed, mobile internet and reliability.

Sharon Meadows, Director of Devices at EE, said: "We’re excited to be stocking the new HTC One (M8), with its exceptional user experience setting a new benchmark for smartphones. The new HTC Zoe video sharing and remix features are a great way to relive incredible moments with friends, and are a perfect match for our superfast double speed network – the UK’s biggest and fastest.”

4G from EE is already available in 175 towns and cities across the UK – covering more than 70% of the population. Combined with the hardware power of the HTC One (M8), the EE network will enable customers to enjoy the best possible mobile experience on a truly national scale, allowing them to watch live TV on the move without buffering, play live multiplayer games on-the-go and download large email attachments quicker than ever.

More information on a wide range of EE price plans for the HTC One (M8) will be available on the EE website: ee.co.uk from 26th March.

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*Available exclusively online between 28th March - 10th April. Offer includes 1 x return flight to one of 12 premium European destinations including Amsterdam, Barcelona, Berlin, Brussels, Paris, Prague, Rome Vienna, Milan, Munich, Nice and Madrid. Further details and conditions are available on request.

Notes to editors:

Double-speed 4GEE is available in Belfast, Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, Southampton, Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton. See here for further details.

The full independent report from RootMetrics® report can be read in full here: http://www.rootmetrics.com/state-of-the-mobile-union-2014-uk

For more information, please contact the EE press team on:

ee@nelsonbostock.com

0845 373 7070

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.

EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage reaches 70% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

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