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                    <title><![CDATA[Newsroom EE]]></title>
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                        <title>EE INTRODUCES A UK FIRST: FAST LANE™ ON 5G+, GIVING CUSTOMERS THE EDGE ON THE UK’S BEST NETWORK, WHEN THE NETWORK IS BUSIEST</title>
                        <link>https://newsroom.ee.co.uk/ee-introduces-a-uk-first-fast-lane-on-5g-giving-customers-the-edge-on-the-uks-best-network-when-the-network-is-busiest/</link>
                        <guid>https://newsroom.ee.co.uk/ee-introduces-a-uk-first-fast-lane-on-5g-giving-customers-the-edge-on-the-uks-best-network-when-the-network-is-busiest/</guid><pp:caseid>787213</pp:caseid><pp:boilerplate><![CDATA[<p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;"><strong>About EE</strong></span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">EE is the UK’s best network, offering superfast mobile and broadband connection to millions across the UK.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">With an ambition to be the country’s most trusted connector of people, EE’s network and services keep consumers connected and entertained.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">EE’s 4G, 5G and 5G+ speeds cover more than 90% of the UK, while EE’s super reliable broadband is available at more than 99% of UK premises, with guaranteed speeds to keep people streaming, gaming, watching TV and connecting to the things that matter most.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Best Network for Consumers at the Mobile Industry Awards for the last four years since 2022.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">EE is committed to offering first class service in the industry and has nearly 400 stores across the UK. In 2023, EE launched its new experiential retail strategy opening its flagship EE Studio and Experience stores nationwide. The innovative approach to retail in the telco industry has seen EE receive multiple awards of recognition including Retailer of the Year at the Mobile Industry Awards in 2024 and 2025, and Best New Store for the EE Studio at the Retail Week Awards in 2024.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised for putting people and culture at the heart of the company at the Cnect Wales Awards in 2025.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">Follow us on:</span></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">Facebook at:</span></p><p style="margin-left:0px;text-align:left;"><a href="https://www.facebook.com/ee" target="_blank"><span style="margin:0px;padding:0px;"><u>www.facebook.com/ee</u></span></a></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">Twitter at:</span></p><p style="margin-left:0px;text-align:left;"><a href="https://www.twitter.com/ee" target="_blank"><span style="margin:0px;padding:0px;"><u>www.twitter.com/ee</u></span></a></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">YouTube at:</span></p><p style="margin-left:0px;text-align:left;"><a href="https://www.youtube.com/ee" target="_blank"><span style="margin:0px;padding:0px;"><u>www.youtube.com/ee</u></span></a></p><p style="margin-left:0px;text-align:left;"> </p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">LinkedIn at:</span></p><p style="margin-left:0px;text-align:left;"><a href="https://www.linkedin.com/company/ee-uk" target="_blank"><span style="margin:0px;padding:0px;"><u>www.linkedin.com/company/ee-uk</u></span></a></p>]]></pp:boilerplate><description><![CDATA[<p><span style="margin:0px;padding:0px;">EE has today launched a UK first, Fast Lane - an advanced network feature that connects consumers and small businesses across the UK to the highest performance 5G+ lane on EE's award-winning mobile network.</span></p>]]></description><content:encoded><![CDATA[<ul><li><span style="margin:0px;padding:0px;">EE’s Fast Lane is the UK’s first commercial network slice that gives both consumers and small businesses dedicated 5G+ connectivity at the busiest times on the network.</span></li><li><span style="margin:0px;padding:0px;">Available on EE’s 5G+ network, Fast Lane builds on several successful 5G+ network slicing trials and is the newest innovation from EE since it was named the UK’s best network for the 13<sup>th</sup> year in a row. ¹</span></li><li><span style="margin:0px;padding:0px;">The new service gives consumers and small businesses an additional boost when the network is busy, by anticipating network congestion and moving them seamlessly into EE’s dedicated Fast Lane so they can continue to stream, share, and access the platforms that matter to them without slowing down.</span></li></ul><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;"><strong>EE has today launched a UK first, Fast Lane – an advanced network feature that connects consumers and small businesses across the UK to the highest performance 5G+ lane on EE's award-winning mobile network.</strong></span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Fast Lane works by anticipating network congestion and seamlessly moving customer connections into a dedicated section of EE’s 5G+ network, so that – even when the network is busiest – they can continue to stream, share and socialise with uninterrupted speed, all on the UK’s best network.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Designed for use in high-footfall moments of the day like rush hour and major events, Fast Lane is the first service of its kind for both consumers and small businesses in the UK. It is the latest innovation built on EE’s rapidly expanding 5G+ network, which is now available to around 54 million people (78% of the UK population) across several hundred major UK towns and cities.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">EE’s launch of Fast Lane follows multiple real-world trials of 5G+ network slicing over the last two years, supporting consumers and businesses at major events and iconic locations across the UK, including Wembley Stadium, </span><a href="https://newsroom.bt.com/bt-group-brings-superfast-payments-to-belfast-christmas-market-with-5g-standalone-network-slicing-trial/" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>Belfast Christmas Market</u></span></span></a><span style="margin:0px;padding:0px;">, </span><a href="https://newsroom.bt.com/bt-group-announced-as-official-technology-supplier-for-emirates-great-britain-sailgp-this-weekend/" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>Sail GP in Portsmouth</u></span></span></a><span style="margin:0px;padding:0px;">, </span><a href="https://newsroom.ee.co.uk/jamie-laing-and-sophie-habboo-host-holographic-experience-live-from-the-ee-stage-at-the-ee-bafta-film-awards-the-best-red-carpet-and-backstage-moments/" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>this year’s EE BAFTAs</u></span></span></a><span style="margin:0px;padding:0px;">, and, most recently, the </span><a href="https://newsroom.bt.com/bt-brings-dedicated-5g-connectivity-to-royal-welsh-show-to-power-payments-livestreaming-and-customer-experiences/" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>Royal Welsh Show 2026</u></span></span></a><span style="margin:0px;padding:0px;">.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">As part of a £40 billion investment into the UK this decade, EE’s 5G+ network will be available to 99% of the population by the end of March 2030.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Claire Gillies, CEO of BT’s Consumer Division, said: “Powered by our advanced 5G+ network, Fast Lane gives our customers access to a dedicated 5G+ lane at the busiest times. Whether they’re live streaming a special moment from a sell-out gig or processing mobile payments and ticketing at a festival, Fast Lane helps keep customers connected even when thousands of people around them are trying to connect at the same time. This innovation builds on years of investment in EE’s 5G+ network and real-world network slicing trials, marking another milestone for the UK’s best network.”</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">“As the UK’s best network, we are committed to bringing our customers the very best in connectivity and innovation. Fast Lane is the latest example of how we're building on that leadership with the UK’s first commercial network slice to deliver meaningful benefits to both consumers and businesses.”</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Consumers can use EE’s Fast Lane to livestream, video call, post on social media, navigate, and message even when the wider mobile network is under high demand. Whether they are booking a taxi after a gig, accessing digital tickets outside at a packed stadium or sharing their location in a busy city centre, Fast Lane means they can keep moving without stress.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">For businesses, connectivity is the lifeblood of commerce. Whether they are joining video calls while travelling or taking card payments on the go, with Fast Lane businesses benefit from getting to the front of the customer queue, even when they are surrounded by hundreds of competing businesses all trying to connect to the same network.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;"><strong>How to get in the Fast Lane</strong></span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">For consumers who want Fast Lane, EE is introducing Full Works Plus, a new premium pay-monthly handset plan. Available with a compatible 5G+ device, Full Works Plus includes exclusive access to Fast Lane to help them stay connected during life's busiest moments. For just £5 more than EE's current Full Works plan, customers also benefit from unlimited data at maximum speeds, worldwide roaming, unlimited smartwatch data, family data gifting, a premium inclusive extra, Anytime Upgrade and Network Boost.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Fast Lane is also available from today to new and re-signing small business customers that take out an EE Full Works business plan on a 5G+ compatible handset.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">To help more customers understand when they are connected to EE’s 5G+ network and benefitting from advanced connectivity features like Fast Lane, eligible customers will soon start seeing a 5G+ icon appearing on their smartphones. This is already available on new and select Android devices and will be rolled out more widely on other devices later this year.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">More information on Fast Lane and EE’s 5G+ network is available </span><a href="https://ee.co.uk/why-ee/5g-on-ee#section-3" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>here</u></span></span></a><span style="margin:0px;padding:0px;">.</span></p><p style="margin-left:0px;text-align:center;"><span style="margin:0px;padding:0px;"><strong>-ENDS-</strong></span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;"><strong>Notes to Editors: </strong></span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Customers must have a 5G+ compatible mobile plan, device, SIM, and be within a 5G+ enabled area of the UK to access Fast Lane. Information on how to use Fast Lane on your mobile is available </span><a href="https://ee.co.uk/help/mobile/manage-use/use-fast-lane-on-your-ee-mobile-plan" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>here</u></span></span></a><span style="margin:0px;padding:0px;">.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">¹ The UK’s most reliable network claim based on the </span><a href="https://www.ookla.com/research/reports/rootmetrics-uk-state-of-mobile-union-1h-2026" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span style="margin:0px;padding:0px;"><u>RootMetrics® UK RootScore® Report: H1 2026</u></span></span></a><span style="margin:0px;padding:0px;">. Tested at locations across the UK with the best commercially available smartphones on all national mobile networks across all available network types. The RootMetrics award is not an endorsement of EE. Visit ee.co.uk/claims for more details.</span></p>]]></content:encoded><category><![CDATA[#ee,BEST MOBILE NETWORK,EE MOBILE,Mobile Connectivity,mobile coverage,Mobile Network,5G standalone]]></category>
            <pubDate>Thu, 20 Aug 2026 09:00:00 +0100</pubDate>
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                        <title>BT AND EE SCORE HISTORIC DOUBLE AWARD WIN AS STUDIES REVEAL UK&#039;S BEST CONNECTIVITY</title>
                        <link>https://newsroom.ee.co.uk/bt-and-ee-score-historic-double-award-win-as-studies-reveal-uks-best-connectivity/</link>
                        <guid>https://newsroom.ee.co.uk/bt-and-ee-score-historic-double-award-win-as-studies-reveal-uks-best-connectivity/</guid><pp:caseid>783673</pp:caseid><description><![CDATA[<p><span>The results of two major studies analysing mobile and broadband network performance across the UK have been revealed, with BT and EE providing the best connectivity both in and out of the home.</span></p>]]></description><content:encoded><![CDATA[<ul><li><p style="text-align:justify;"><span>In a UK first, BT’s networks have been independently proven to deliver the nation’s best mobile and broadband connectivity at the same time.</span></p></li><li><p style="text-align:justify;"><span>In a nationwide study analysing the performance of all major broadband providers, Ookla® found the Full Fibre network that delivers both BT and EE broadband to be the best in the UK – producing the fastest real-world speeds and highest-quality gaming experience.</span></p></li><li><p style="text-align:justify;"><span>At the same time, RootMetrics® found EE – part of the BT family – retains its crown as the UK’s best mobile network for a record-extending 13<sup>th</sup> year in a row.</span></p></li><li><p style="text-align:justify;"><span>Consumer and Business customers of both brands are benefiting from BT’s £40 billion investment into the UK this decade, with Full Fibre and 5G+ being rolled out to millions more people, homes, and businesses.</span></p></li></ul><p style="text-align:justify;"><span><strong>The results of two major studies analysing mobile and broadband network performance across the UK have been revealed, with BT and EE providing the best connectivity both in and out of the home – benefitting millions of people, communities, and businesses in every part of the country.</strong></span></p><p style="text-align:justify;"><span>More than 104 million individual tests were completed across the two studies, measuring broadband and mobile performance in towns, cities and rural communities in the UK, including at peak times when all networks are under the most pressure.</span></p><p style="text-align:justify;"><span>The results mark a UK first, with BT’s networks being independently proven to deliver both the nation’s best performing broadband and mobile connectivity at the same time.</span></p><p style="text-align:justify;"><span>The findings come as research shows more than three quarters of people in the UK (77%) feel isolated from friends, family and critical online services when they don’t have effective internet connectivity. ¹ With more of daily life now dependent on reliable broadband and mobile coverage, the in-depth testing provides consumers and businesses with a clear view of which networks deliver the best real-world connectivity to meet their needs.</span></p><p style="text-align:justify;"><span>Backed by BT’s £40 billion investment into the UK this decade, which will see its Full Fibre and EE’s 5G+ network rolled out to millions more people, homes, and businesses, this record-breaking network performance has been achieved in the face of intense competition in both the broadband and mobile markets.</span></p><p style="text-align:justify;"><span>Greg McCall, Chief Security and Networks Officer at BT, said: “These landmark studies are powerful proof that our investment in improving the UK’s connectivity continues to deliver where it matters most – for families, businesses, and emergency services across the nation.</span></p><p style="text-align:justify;"><span>“Whether you’re at home, at work or on the move, resilient and reliable connectivity is essential to how we live our lives, powering the economy and shaping how we work, learn, keep entertained and stay safe. That’s why we’re bringing Full Fibre and 5G+ to millions more homes, communities, and businesses – so more people can benefit from accessing faster, stronger and more secure connectivity on the UK’s best networks.”</span></p><p style="text-align:justify;"><span><strong>Backing Britain with the UK’s best broadband</strong></span></p><p style="text-align:justify;"><span>The first study by Ookla evaluated the performance of UK broadband networks to understand which major providers are delivering exceptional connectivity to their customers. Using crowdsourced data direct from users across the UK, Ookla generated an overall connectivity score for each operator, which consists of real-world network performance in several important areas, including speed, latency, web browsing, video streaming and gaming – including at peak times.</span></p><p style="text-align:justify;"><span>The results found that BT’s Full Fibre network, which powers the broadband experiences for both EE and BT customers, delivers:</span></p><ul><li><p style="text-align:justify;"><span>The UK’s best broadband, winning the award for the first time and proving EE and BT customers are getting the highest-quality broadband performance.</span></p></li><li><p style="text-align:justify;"><span>The UK’s fastest broadband, recording the highest peak download speeds of any major provider and highest average upload speeds.</span></p></li><li><p style="text-align:justify;"><span>The UK’s best broadband gaming experience. EE and BT customers in Cardiff, Glasgow, Edinburgh, Leeds, Sheffield and Nottingham are among those getting the most responsive gaming performance with the lowest jitter. ²</span></p></li></ul><p style="text-align:justify;"><span>BT’s network division has long been a pioneer in fixed connectivity, consistently improving performance for both BT and EE broadband customers. From launching the UK’s first nationwide Wi-Fi 7 service to bringing 8Gbps speeds to market on next-generation XGSPON broadband, in recent months its fixed network has been optimised for smarter in-home coverage and more reliable streaming, working and gaming, with new tools such as Wi-Fi Intelligence, Wi-Fi Optimiser and Cyber Threat Protect made available to give customers faster, stronger and safer connections.</span></p><p style="text-align:justify;"><span>The total number of customer connections to BT’s Full Fibre network has increased by 16% since the start of 2026, as more households and businesses rely on it to power their lives, workforces and critical operations. ³</span></p><p style="text-align:justify;"><span><strong>Connecting communities with the UK’s best mobile network</strong></span></p><p style="text-align:justify;"><span>A second separate study by RootMetrics® – one of the longest running in the UK which takes six months to complete – saw a team of independent analysts travel around the country examining mobile performance in real-life situations, completing 609,000 tests in a variety of locations and scenarios using shop-brought smartphones and SIMs.</span></p><p style="text-align:justify;"><span>Designed to reflect real customer behaviour, the testing covered the UK’s largest 16 cities, rural communities in each of the four nations, as well as 21,800 miles of roads, 722 indoor locations, and areas of high and low network congestion.</span></p><p style="text-align:justify;"><span>The results found that:</span></p><ul><li><p style="text-align:justify;"><span>Overall, EE provides the most reliable mobile connectivity in more places than anyone else, naming it the UK’s best mobile network for a record-extending 13<sup> </sup>years in a row.</span></p></li><li><p style="text-align:justify;"><span>EE has improved its performance in the last six months, now providing the best and fastest mobile connectivity in all 16 of the UK’s largest cities, including Belfast, Birmingham, Bristol, Cardiff, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, and Southampton.</span></p></li><li><p style="text-align:justify;"><span>EE continues to deliver the UK’s best 5G experience with the most 5G availability and the highest average 5G download speeds (230.8 Mbps), which are nearly twice as fast as Virgin Media O2 and more than 32% faster than Vodafone.</span></p></li><li><p style="text-align:justify;"><span>EE provides the UK’s best mobile connectivity for video streaming, having improved its overall video performance in the last six months.</span></p></li><li><p style="text-align:justify;"><span>EE customers also benefit from the best and most reliable gaming experience on any UK mobile network, with its low latency making gaming on the move smooth and more responsive. ⁴</span></p></li></ul><p style="text-align:justify;"><span>Recent months have seen several major improvements made to the EE mobile network, so consumers, businesses, and critical national services continue to benefit from greater reliability, faster speeds, and a more secure mobile experience wherever they are.</span></p><p style="text-align:justify;"><span>These upgrades include expanding 5G+ coverage to a further six million people since January, upgrading the spectrum on 9,000 mobile sites to boost 5G and 5G+ performance, being the first to deliver reliable mobile signal to rural communities like those in </span><a href="https://newsroom.ee.co.uk/ee-delivers-uk-first-for-the-people-of-penmachno/"><span style="color:hsl(210,75%,60%);"><span>Penmachno</span></span></a><span>, </span><a href="https://newsroom.bt.com/first-ever-mobile-connectivity-delivered-to-residents-in-rural-north-wales-village/"><span style="color:hsl(210,75%,60%);"><span>Clocaenog</span></span></a><span>, and </span><a href="https://newsroom.ee.co.uk/whisky-waves-and-wildlife-ee-breaks-new-ground-to-connect-communities-on-islay/"><span style="color:hsl(210,75%,60%);"><span>Islay</span></span></a><span>, as well as rolling out </span><a href="https://newsroom.ee.co.uk/ee-supercharges-summer-to-give-millions-the-edge-with-5g-plus/"><span style="color:hsl(210,75%,60%);"><span>pioneering innovations such as Advanced RAN Coordination (ARC)</span></span></a><span>, which is improving EE’s mobile performance by up to 20% on average in the UK's busiest cities, including London, Glasgow, Liverpool, Manchester, Cardiff and Newcastle.</span></p><p><span>To see how all UK networks compared in both the mobile and broadband studies, you can access the full reports below:</span></p><p><a href="https://www.ookla.com/research/reports/rootmetrics-uk-state-of-mobile-union-1h-2026"><span style="color:hsl(210,75%,60%);"><span>RootMetrics® - United Kingdom: State of the Mobile Union Report H1 2026</span></span></a></p><p><a href="https://www.bt.com/content/dam/bt-plc/assets/documents/newsroom/ookla-uk-broadband-network-performance-report-h1-2026.pdf" target="_blank" rel="noreferrer noopener"><span style="color:hsl(210,75%,60%);"><span>Ookla® - United Kingdom: Broadband Network Performance Report H1 2026</span></span></a></p><p style="text-align:center;"><span><strong>-ENDS-</strong></span></p><p style="text-align:justify;"><span><strong>Notes to editors:</strong></span></p><p style="text-align:justify;"><span>BT uses its different brands in the UK market to play distinct roles and appeal to different customers. EE, BT and Plusnet use our broadband and mobile networks to serve consumers and businesses while supporting our ambition to be the UK’s most trusted connector.</span></p><p style="text-align:justify;"><span>¹ Nationally representative survey of 2,000 UK adults was conducted by Sapio Research with interviews carried out online, March 2026.</span></p><p style="text-align:justify;"><span>² All ranking based on Ookla® Speedtest Intelligence® data, 1H 2026. All rights reserved. The UK’s Best Fixed Network Award from Ookla recognises fixed network providers delivering exceptional overall connectivity. This award is based on the Overall Connectivity Score, which is an aggregate of three key performance metrics: Speed Score, Web Browsing Score, and Video Streaming Score. These components are weighted to reflect their impact on user experience and provide a comprehensive evaluation of fixed network quality (Speed Score: 50%, Web Browsing Score: 25%, and Video Streaming Score: 25%).</span></p><p style="text-align:justify;"><span>³ Refers to the volume of end-user FTTP connections within BT's 21C Broadband Network, January - July 2026.</span></p><p style="text-align:justify;"><span>⁴ All rankings based on the RootMetrics® UK RootScore® Report: H1 2026. Tested at locations across the UK with the best commercially available smartphones on four national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of EE. Visit ee.co.uk/claims for more details.</span></p><p style="text-align:justify;"><span>Here is a snapshot of the UK-wide network awards EE has won following the independent testing conducted by RootMetrics® throughout the UK in 2026:</span></p><ol><li><span>The UKʼs #1/Best Network (Across the UK, individually in the four nations – England, Wales, Scotland and Northern Ireland – and in all 16 major metropolitan markets)</span></li><li><span>The UKʼs #1/Best Network 13 years and counting</span></li><li><span>The UKʼs #1/Best Network twenty-six times in a row</span></li><li><span>The UKʼs Best 5G Experience</span></li><li><span>The UKʼs Fastest Network</span></li><li><span>The UKʼs Most Reliable Network</span></li><li><span>The UKʼs Best Network for Video</span></li><li><span>The UKʼs Best Network for Gaming</span></li><li><span>The UKʼs Most Reliable Network for Mobile Gaming</span></li><li><span>The UKʼs Best Network for Data Performance</span></li><li><span>The UKʼs Best Network for Calls</span></li></ol>]]></content:encoded><category><![CDATA[#ee,5G network,5G,broadband,BT Consumer,EE MOBILE,EE network]]></category>
            <pubDate>Tue, 04 Aug 2026 07:45:00 +0100</pubDate>
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                        <title>EE LAUNCHES NEW BRAND CAMPAIGN HIGHLIGHTING BETTER VALUE FOR FAMILIES WITH EE MOBILE</title>
                        <link>https://newsroom.ee.co.uk/ee-launches-new-brand-campaign-highlighting-better-value-for-families-with-ee-mobile/</link>
                        <guid>https://newsroom.ee.co.uk/ee-launches-new-brand-campaign-highlighting-better-value-for-families-with-ee-mobile/</guid><pp:caseid>623481</pp:caseid><description><![CDATA[<ul><li><span>EE launches new audience-led campaign, </span><i><span>Better Value</span></i><span>, highlighting how busy families can get the best value with EE Mobile</span></li><li><i><span>Better Value</span></i><span> uses three familiar everyday situations to showcase how EE Mobile is built for your life, with a wide range of value-added benefits including Stay Connected Data, Data Gifting and Inclusive Extras, available for customers on the UK’s best network</span></li><li><span>The campaign will run across radio, digital out of home (DOOH), YouTube, social and Amazon from Monday 11<sup>th</sup> March</span></li></ul><p style="margin-left:0cm;"><span><strong>11<sup>th</sup> March 2024</strong>: EE today launches its new integrated brand campaign, </span><i><span>Better Value</span></i><span>, that will feature multiple bespoke radio, digital and social executions, highlighting how customers can count on EE Mobile for a great deal more with a wide range of value-added benefits available on the UK’s best network.</span></p><p style="margin-left:0cm;"><span>The audience-led campaign brings to life the many ways busy families can get better value with EE Mobile. Depicting three familiar everyday situations, from helping you get home on a Friday night – even when you are out of data – to effortlessly sharing data with your children when they have run out, the campaign shows how EE Mobile is built for your life.</span></p><p style="margin-left:0cm;"><span>The three narratives hitting the radio from today are:</span></p><p><span><strong>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Friday night</strong></span></p><p><span>The first radio clip begins with the familiar voice of Kevin Bacon as he narrates a young woman, Victoria’s, Friday night, set to the backdrop of the ambient sounds of a typical night out. Although Victoria has had a ‘Friday night to remember’, she finds herself in a tricky situation; caught outside in the pouring rain with no mobile data. As she starts to question how she is going to get home, she suddenly remembers that she can still access essential apps like Uber and WhatsApp with Stay Connected Data, ensuring she and her friends have a safe journey home. She proudly announces ‘Uber’s on me guys’, as they all head to the kebab shop for a post-night out snack, waiting for their ride to arrive.</span></p><p><span>With EE Stay Connected Data, you can stay online and connected even when your monthly data allowance runs out. Running at a slower speed, it works perfectly for calling, texting and using essential apps like Uber, WhatsApp and Maps.</span></p><p><span><strong>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Quiet Night In</strong></span></p><p><span>The second radio spot features parents Lorraine and Trev, as they enjoy a rare night to themselves. As they sit back to watch a film, they start to think of their daughter Liv, who is out with friends and hasn’t contacted them in a while. At that moment, Lorraine’s phone buzzes, as Liv messages asking if they can share some of their data so that she can upload a dance video to TikTok. The parents duly oblige using EE Data Gifting and return to the comfort of their romantic film – which of course is short-lived as Liv predictably then asks them to pick her up.</span></p><p style="margin-left:0cm;"><span>EE Data Gifting gives you more control over your family’s data, empowering you to allocate data between your family’s phones and plans, whenever someone is running low. This feature not only maximizes your data allowances but also serves as an effective tool for managing your children’s data usage.</span></p><p><span><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Holiday Mode</strong></span></p><p style="margin-left:0cm;"><span>In the final radio ad, Kevin Bacon paints the picture of a holidaymaker, Dave, as he sets off on his trip abroad. As the noise of a plane landing rings in the background, Dave suddenly remembers that he has forgotten to send an all-important work email. Fortunately, Dave had already exchanged his sports package for a Roam Abroad Pass from EE Mobile, allowing him to seamlessly send the email and then return to relaxation with a sigh of relief. But not before the sound of emails pinging erupts on Dave’s phone, with Kevin Bacon jokingly questioning if he remembered to put his out of office on.</span></p><p style="margin-left:0cm;"><span>With EE Mobile Inclusive Extras, you have the flexibility to swap out amazing benefits like Apple Music and a Roam Abroad Pass, whilst also letting you swap them right back the following month. It means you can enjoy extras worth up to £25 a month without having to compromise on the things you love most.</span></p><p><span>Accompanying the radio campaign are bespoke creative executions for social channels, further demonstrating the value EE Mobile brings to its customers, with content creators explaining the range of EE’s value-added benefits to their grandparents. The campaign underscores EE’s commitment to providing reliable connectivity and inclusive services tailored to meet the diverse needs of its customers.</span></p><p style="margin-left:0cm;"><span><strong>Pete Jeavons, Marketing Communications Director at EE, comments: </strong></span><i><span>“We understand the importance of value for money for our customers, which is why we wanted to highlight the ways we offer our customers more. This campaign showcases how EE Mobile enables our customers to get the most out of their plans, with reliable connectivity for all the family when they need it most, all on the UK’s best network”.</span></i></p><p style="margin-left:0cm;"><span>The campaign, created by Saatchi & Saatchi, with media planned and bought by EssenceMediacomX and OOH agency, Posterscope, will sit across radio, digital out of home (DOOH), YouTube, social and Amazon.</span></p><p style="margin-left:0cm;"><span>EE Mobile has a range of extras that bring you better value. With Stay Connected Data, Data Gifting and Inclusive Extras, customers have got all the ingredients they need to get better value than ever with EE. Search EE Mobile to find out more.</span></p><p style="text-align:justify;"><span>For more information, visit: </span><a href="file:///C:/Users/olivia.watsonfrancis/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/PP9EV223/ee.co.uk"><span>ee.co.uk</span></a></p><p style="text-align:justify;">&nbsp;</p><p style="margin-left:0cm;text-align:center;"><span><strong>ENDS</strong></span></p><p style="margin-left:0cm;"><span><strong><u>Credits:</u></strong></span></p><p><span>CAMPAIGN TITLE:&nbsp;Value for Money 2024</span></p><p><span>CLIENT: EE</span></p><p><span>ADVERTISING AGENCY: Saatchi & Saatchi</span></p><p><span>CCO: Franki Goodwin</span></p><p><span>EXECUTIVE CREATIVE DIRECTOR:&nbsp;Will John</span></p><p><span>SENIOR CREATIVE:&nbsp;Samuel Simmons, George Coyle</span></p><p><span>CREATIVE: Liz Eisen, Bartek Nowak</span></p><p><span>PRODUCER:&nbsp;Harriette MacNaughton</span></p><p><span>EXECUTIVE DESIGN DIRECTOR:&nbsp;Nathan Crawford</span></p><p><span>CONCEPTUAL DESIGNER:&nbsp;Maarit Koobas</span></p><p><span>DESIGN LEAD:&nbsp;James Crickmore</span></p><p><span>DESIGNER:&nbsp;Simon Anderton & Adam Carter</span></p><p><span>PLANNING LEAD:&nbsp;Olivia Stubbings</span></p><p><span>SENIOR PLANNER: Ciaran McManus</span></p><p><span>MANAGING PARTNER:&nbsp;Jonathon Tapper</span></p><p><span>BUSINESS LEAD:&nbsp;Cameron Saville-Smith</span></p><p><span>ACCOUNT DIRECTOR:&nbsp;Simon Schwarz</span></p><p><span>MEDIA BUYING AGENCY:&nbsp;EssenceMediacomX</span></p><p><span>PRODUCTION COMPANY:&nbsp;Prodigious&nbsp;</span></p><p><span>EDITOR:&nbsp;Lizzy Rowlatt</span></p><p><span>POST-PRODUCTION COMPANY:&nbsp;Prodigious</span></p><p><span>POST-PRODUCTION PRODUCER:&nbsp;Lisa Cawthorne</span></p><p><span>SOUND ENGINEER:&nbsp;&nbsp;Michael Powell & Tom Pugh</span></p><p>&nbsp;</p><p><span><strong>For more information, please contact M&C Saatchi Talk on </strong></span><a href="mailto:ee@mcsaatchi.com"><span><strong>ee@mcsaatchi.com</strong></span></a><span><strong>&nbsp;</strong></span></p><p style="margin-left:0cm;"><span><strong>About EE</strong>&nbsp;</span></p><p style="margin-left:0cm;"><span>EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.&nbsp;</span></p><p style="margin-left:0cm;"><span>Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.&nbsp;</span></p><p style="margin-left:0cm;"><span>EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.</span></p><p style="margin-left:0cm;"><span>&nbsp;EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.&nbsp;&nbsp;</span></p><p style="margin-left:0cm;"><span>&nbsp;EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service. &nbsp;</span></p><p style="margin-left:0cm;"><span>&nbsp;EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.&nbsp;</span></p><p style="margin-left:0cm;text-align:justify;"><span>&nbsp;Follow us on: Facebook at: </span><a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.facebook.com%2Fee&data=05%7C01%7Ckayleigh.ross%40ee.co.uk%7Ceaf3de5478994be5140908dbd0018339%7Ca7f356889c004d5eba4129f146377ab0%7C0%7C0%7C638332477129687195%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=7XuywcuDypLtGscULzBoiyeE6P%2BmTViLpuytUvg%2BGzE%3D&reserved=0" target="_blank"><span>www.facebook.com/ee</span></a><span> &nbsp;</span></p><p style="margin-left:0cm;text-align:justify;"><span>Twitter at: </span><a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.twitter.com%2Fee&data=05%7C01%7Ckayleigh.ross%40ee.co.uk%7Ceaf3de5478994be5140908dbd0018339%7Ca7f356889c004d5eba4129f146377ab0%7C0%7C0%7C638332477129687195%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=lMMgKYS8ECz9sg6k1WrdX9SQod%2FHdRs8jnOg%2Bm81XAM%3D&reserved=0" target="_blank"><span>www.twitter.com/ee</span></a><span> &nbsp;</span></p><p style="margin-left:0cm;text-align:justify;"><span>YouTube at: </span><a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.youtube.com%2Fee&data=05%7C01%7Ckayleigh.ross%40ee.co.uk%7Ceaf3de5478994be5140908dbd0018339%7Ca7f356889c004d5eba4129f146377ab0%7C0%7C0%7C638332477129687195%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=qT0LZxpZ0zZGRP5gDuVhnCH%2BZGlnLMogJjYQqoLWizA%3D&reserved=0" target="_blank"><span>www.youtube.com/ee</span></a><span> &nbsp;</span></p><p style="margin-left:0cm;text-align:justify;"><span>LinkedIn at: </span><a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fee-uk&data=05%7C01%7Ckayleigh.ross%40ee.co.uk%7Ceaf3de5478994be5140908dbd0018339%7Ca7f356889c004d5eba4129f146377ab0%7C0%7C0%7C638332477129687195%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=HdZIjcISb1IfSVcN0moqisumlpChmarVy91CqYu2p6Y%3D&reserved=0" target="_blank"><span>www.linkedin.com/company/ee-uk</span></a><span> &nbsp;</span></p>]]></description><category><![CDATA[ee,newsroom,EE MOBILE,mobile]]></category>
            <pubDate>Mon, 11 Mar 2024 10:39:00 +0000</pubDate>
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