TAYLOR SWIFT BREAKS RECORD AT WEMBLEY STADIUM
- Taylor Swift smashes record for the most mobile data used during a standalone concert at Wembley Stadium, seeing 5.57 TB of data used - equivalent to listening to Taylor’s entire back catalogue for ten years.
- Mobile network traffic for the Eras Tour beats major sporting events, including the recent UEFA Champions League and FA Cup Finals.
- Roughly 12% of Wembley’s 90,000 capacity were international visitors, with the USA, Canada, France and Spain having the highest numbers of international roamers using EE to stay connected.
Taylor Swift’s concerts at Wembley Stadium have broken all music records, becoming one of the biggest data events ever held at the UK’s national stadium. The Eras Tour – widely believed to be the first one-billion-pound world tour - has continued to take the UK by storm, smashing the record for the most mobile data used during a standalone concert at Wembley Stadium.
All three of Taylor’s gigs – running from Friday 21st to Sunday 23rd June, saw ‘Swifties’ using more EE mobile data than the previous record set during Harry Styles’ Love on Tour concert last summer (4.49 TB):
- Friday 21st June: 5.16 TB
- Saturday 22nd June: 5.57 TB
- Sunday 23rd June: 5.48 TB
The peak came on Saturday night, with 5.57 TB of data used, the equivalent of sharing more than 1.7 million images on social media, 94,000 hours of song downloads, or listening to Taylor Swift’s entire back catalogue more than 4,500 times on repeat…which would take more than ten years!
It is also more mobile data than was consumed at this year’s sold-out UEFA Champions League (5.29 TB) and FA Cup Finals (4.23 TB), making the Eras Tour the third biggest event in terms of mobile traffic to ever happen at Wembley (only behind the Capital FM Summertime Ball 2023 and 2024 – both of which are all day events).
Having recently added enhanced EE’s 5G coverage to parts of the UK’s national stadium, fans used nearly 4 TB of 5G mobile data in total during all three concerts.
Roughly 11,000 (or 12%) fans of Wembley’s 90,000 capacity were international visitors, with the USA, Canada, France, and Spain having the highest numbers of international roamers using EE to stay connected with the world’s biggest popstar.
Some fans may have even taken a trip to the Black Dog Pub prior to the concerts, with Lambeth and Wandsworth among the top London locations people travelled to Wembley Stadium from according to insight from BT Group’s Active Intelligence*.
- ENDS -
Notes to editors:
* BT Group Active Intelligence turns billions of data points from mobile phone activity (4G and 5G) into data. The data is anonymised and aggregated over time, geography, age and gender. To make sure that the mobile phone data is representative of specific populations, it is weighted by geographical area, taking into account home locations, gender and age band.
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