London,
25
September
2026
|
16:03
Europe/London

Two CSI Awards recognise how EE TV is delivering a smarter, more personalised entertainment experience

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image (29)

By Maria Navrotskaya, Broadband & TV Product Director, Consumer, BT

With more streaming services, channels and on-demand content available than ever before, choosing what to watch can often feel like the hardest part of the viewing experience.

At EE TV, we're focused on changing that. We're making it easier for customers to discover, organise and enjoy entertainment through a more flexible and personalised home entertainment experience.

That’s why we're delighted to have been recognised at the CSI Awards 2026, one of the broadcast, streaming and TV industry's most respected awards programmes, where EE TV picked up two prestigious awards:

  • Best Implementation of AI or GenAI in Media for EE TV Smart Search
  • Best TV User Experience for Watchlists on the EE TV app on Apple TV 4K

Together, these award-winning innovations are helping make TV viewing simpler, smarter and more intuitive, for our customers. 

AI that understands what you want to watch

Even when customers know the kind of programme they're in the mood for, finding the right thing to watch isn't always easy.

That's why EE TV includes Smart Search, the winner of the Best Implementation of AI or GenAI in Media award. 

Designed to make content discovery more natural and intuitive, customers can simply describe what they're in the mood for, whether that's "a cosy crime drama" or "something funny about time travel". Smart Search will surface relevant recommendations from across live TV, on-demand services and integrated streaming apps, helping customers spend less time searching and more time watching.

A smarter way to keep track of what you want to watch

With customers increasingly switching between live TV, streaming services and on-demand platforms, it can be difficult to keep track of programmes and films they want to watch. 

Recognised with the Best TV User Experience award, Watchlists gives customers a simple way to save and organise programmes and films from across live TV and streaming services in one place. By bringing everything together, it helps customers keep track of what they want to watch and offers a modern alternative to traditional recording.

Building the future of entertainment

These awards recognise more than individual features. They're recognition of EE TV's ambition to create a more flexible, personalised and converged entertainment experience.

Whether it's helping to find the perfect programme through AI-powered search or bringing content from across live TV and streaming services together in one place, we're focused on removing complexity and giving customers more control over how they discover and enjoy entertainment.

As the way people watch TV continues to evolve, we'll keep investing in experiences that make enjoying great content, simpler than ever.