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London,
13
July
2017

EE extends Apple Music six month free offer, complete with mobile streaming data, to all EE pay monthly mobile customers

  • Six months free Apple Music to be available to all EE pay monthly handset and SIM only customers from 19th July
  • Customers can also use their six months free Apple Music access to stream or download songs over the EE network without using any of their mobile data allowance
  • EE network continues to offer a best-in-class music streaming experience with UK 4G connectivity available in more places than any other network
  • All EE pay monthly mobile customers also benefit from EE Extras

EE today announced it is extending its hugely popular free Apple Music offer to all EE pay monthly mobile handset and SIM-only customers from 19th July. EE is also for the first time providing them with the ability to use their six months free Apple Music membership to stream and download music and videos without using their mobile data allowance.

Due to the overwhelming response from customers for the original offer, EE has decided to extend it to millions of existing iPhone and Android pay monthly mobile customers. Those who have taken advantage of the original deal are still able to receive six free months of data for streaming Apple Music, so they can listen to their favourite tracks on their phone.

Apple Music is a single, intuitive app that combines the best ways to enjoy music. Listen to radio stations for every genre, including the flagship Beats 1 station, playlists curated by world-class music experts, and your music library which lives alongside a catalogue of over 40 million songs for on and offline playback. Globally, 27 million paying subscribers can listen to new music first and rediscover old favourites with playlists including "Today's Hits", "Best of the Week" and "The A-List". Apple Music also offers exciting and exclusive new programming, including P Diddy’s documentary "Can’t Stop, Won’t Stop", "Planet of the Apps” and "Carpool Karaoke” which launches on August 8th.

Music streaming on the UK’s biggest and best 4G network

EE’s award-winning 4G network is optimised to deliver the best music streaming experience. EE's 4G coverage extends to 80% of the UK’s landmass and with the fastest mobile speeds of any UK operator, customers can enjoy a seamless Apple Music streaming experience whenever they choose to plug in their headphones. EE continues to upgrade and build more than 100 4G sites across the UK every week, as part of its ambition to cover 95% of the UK landmass with 4G by 2020.

Marc Allera, CEO, EE, said: “We’re delighted to extend our exclusive Apple Music offer to existing customers and allow them to download or stream all their favourite music on us. As the UK’s biggest and fastest 4G network, not only are we connecting friends and family in more places across the UK, but we are also providing them with access to the content they love. Whether it’s the soundtrack to a Sunday morning run or the daily commute to work, EE customers can now access and stream millions of songs, playlists and shows – our treat.”

The Apple Music offer will be launched with a multi-channel, multi-million pound advertising campaign, which will feature Kevin Bacon.

In addition to free Apple Music, EE pay monthly mobile customers also get to benefit from the following EE Extras:

  • Free EU Roaming

Allowing customers to use their minutes, texts and data allowances across the EU at no extra cost

  • Data caps

EE customers can never go over their data allowance by accident, so they’re always in control of their spending

  • UK & Ireland call centres

All customer calls are answered in the UK and Ireland

  • WiFi Calling

Allowing customers to make calls and send texts in more places across the UK

  • Data boost

EE pay monthly mobile customers can boost their EE pay monthly phone plan’s data allowance by 5GB when they take EE Home Broadband. Further details on Apple Music from EE will be available from 19th July at ee.co.uk/applemusic. Alternatively, eligible customers should text MUSIC to 150 from the 19th July to take advantage of the new offer.

Notes to editors: 

  • Apple Music is available for free for the first six months and then charged at £9.99 per month. Free inclusive streaming will be automatically removed after six months
  • Free streaming is only available when you have remaining data allowance
  • EE will make customers aware before they move to paid service and a further message will be sent on the final day of the free offer
  • Customers can cancel their service at any time

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage extends to 80% of the UK’s landmass (equal to more than 99% of the UK population) and EE has an ambition to extend 4G to 95% UK geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

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