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London,
21
September
2016

EE to offer Apple TV in the UK

EE today announced it will offer Apple TV, which brings a revolutionary experience to the living room based on apps built for the television, beginning today. 

The Apple TV (4th generation) features high-performance hardware and an intuitive and fun user interface using the Siri Remote, which is changing the way customers can interact with their television. With 6,000+ apps now available in the Apple TV App Store, customers can enjoy amazing experiences on the biggest screen in their home, thanks to innovative apps across entertainment, gaming, sports, news, fashion, fitness, cooking and more. 

Today’s Apple TV news follows EE’s recent announcement that it has begun offering six months of Apple Music free for new and upgrading EE pay monthly customers starting on 1 September. With Apple TV and Apple Music, EE customers will be able to enjoy the best entertainment experience.

Apple TV will be available on EE’s Add to Plan scheme to new and upgrading EE customers who take out 24 month iPhone plans from EE stores and EE telesales. Apple TV will be priced at £12 per month on an 11 month plan, or £134.99 for a one off cost.

Sharon Meadows, Director of Devices, EE “We’re pleased to be extending the portfolio of Apple products we offer with Apple TV, which provides a great range of dedicated apps and games for the big screen. Apple TV will also allow EE customers to make the most from their exclusive six months free Apple Music subscription, by being able to use it at home for family and friends to enjoy as well as when on the move”.

For more information on Apple TV, please visit www.apple.com/AppleTV.

-ENDS-

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012. EE was the first European operator to achieve 14 million 4G customers in December 2015. EE has around 550 shops across the UK. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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