BATTER TOGETHER: KEVIN BACON SERVES UP THE LATEST IPHONE ON EE
- Kevin Bacon stars in the latest EE brand campaign to mark the launch of iPhone 11 on EE, the UK’s number one network
- The new advert sees Bacon serving up iPhone 11 on EE’s new Unlimited Plan to a customer at his one-of-a-kind fish and chip van
- The campaign leads with a 30-second TV ad that launches during the Rugby World Cup fixture between New Zealand and South Africa on Saturday 21st September – view, share and embed the ad.
- With the fastest uncapped speeds, Swappable Benefits, and up to 100GB of data gifting, there’s no better place to enjoy the amazing new iPhone than on the UK’s number one network, with superfast 4G in more places than any other
Friday 20th September 2019: Kevin Bacon will hit UK screens tomorrow in the latest EE brand campaign, celebrating the launch of iPhone 11 on EE, the UK’s number one network.
The ad is scheduled to air tomorrow (21st September 2019) during the Rugby World Cup fixture between New Zealand and South Africa marking iPhone 11’s UK launch on EE. Customers can get iPhone 11 on the UK’s number one network with unlimited data, plus an EE lifetime guarantee covering against manufacturer faults. With the fastest uncapped speeds, Swappable Benefits and up to 100GB of data gifting, there’s no better place to enjoy the amazing new iPhone. And with Upgrade Anytime, they'll also be able to get the latest and greatest new iPhone whenever they want.
EE’s latest ad unwraps with fish and chip van punter Peter, casually browsing the van’s menu. The camera then pans out to reveal an emotional Kevin Bacon leaning out from the van’s hatch, embracing Peter to reassure him that he can get the new iPhone on the UK’s number one network.
Reassured by Kevin, Peter’s face lights up as the seasoned actor and he embrace in a mushy hug, leaving Bacon with a tear of joy rolling down his cheek.
Pete Jeavons, Director of Marketing Communications at BT and EE, said: “Like Kevin, our customers are seriously excited, even emotional, for the launch of iPhone 11 on EE. Customers getting the new iPhone on our Unlimited Plan will be blown away by the UK’s fastest speeds, swappable benefits, and unlimited data in more places across the UK than any other network.”
EE continues to drive integrated campaigns with a focus on social across Twitter, Facebook, Instagram and Snapchat, as well as other video display partners. This campaign will run across TV, out of home (OOH), cinema and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.
The campaign kicks off with a 30-second TV ad that will launch on Saturday 21st September 2019. The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London.
For more information on the iPhone 11 on EE, please visit: https://shop.ee.co.uk/
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For more information, please contact M&C Saatchi PR: firstname.lastname@example.org
Notes to editors
EE is launching the ultimate unlimited data plans on the best mobile network in the UK as rated by independent testing experts RootMetrics, for the sixth year running. Created for customers who want a completely unlimited experience, the new EE unlimited data plans come with no speed restrictions and are available today for SIM-only and smartphone plan customers from EE shops, over the phone and on ee.co.uk.
EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE’s retail presence exceeds more than 600 shops across the UK.
EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 2017 and 2018 Mobile News Awards; Best Consumer Network at the 2015, 2016, 2017 and 2018 Mobile Industry Awards; as well as Fastest Network and Popular Network at the 2019 uSwitch Mobile Awards.
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