BT Sport brings virtual reality to EE stores

Football fans can experience this weekend’s Premier League football clash between Chelsea and Arsenal live in Virtual Reality in four flagship EE stores in London, as part of a new BT Sport trial.

BT Sport will film the game using Virtual Reality (VR) cameras and is working with LiveLike, a VR platform company that allows broadcasters and sports teams to deliver immersive viewing experiences, so fans can choose from four different viewpoints. They will also experience the game as if they are pitch-side or sitting in the crowd, watching the two London clubs battle it out.

BT is giving football fans the chance to trial VR in four flagship EE stores in London. These are: Westfield Stratford, Oxford Street, Marble Arch and Tottenham Court Road. The match kicks off at 5.30pm on Saturday 24 September and is being shown exclusively live on BT Sport. VR headsets and tablets will be available in each store for fans to use during the match.

Jamie Hindhaugh, COO BT Sport, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via Virtual Reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”

Marc Allera, EE CEO, said: “We know that our customers love watching sport on the go and that’s why they love the fact they can now enjoy the BT Sport app as part of their EE plan. This fantastic VR trial of BT Sport in four flagship London stores is yet another example of the additional benefits and unique experiences our customers will enjoy now we are part of the wider BT Group.”

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Notes to editors

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2016, BT Group’s reported revenue was £19,042m with reported profit before taxation of £3,029m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com.