New FIFATM tournament powered by EE Full Fibre, that will give FIFA 22 players the chance to challenge England players and EXCEL at Wembley Stadium connected by EE 

England Football, together with EE, has today launched the Connected Club Cup, a new Esports FIFATM competition played between grassroots gamers across England.

Open to anyone over the age of 16[1], gamers will battle it out to be crowned the winner and play against England Footballers and EXCEL at Wembley Stadium connected by EE, the home of England Football, on 23rd August 2022. The live final, powered by EE Full Fibre broadband, will be streamed on England Football’s Twitch channel.

Entry and qualifiers

The Connected Club Cup qualifiers will take place online on the 4th and 5th June, hosted by Battlefy, an esports tournament provider. To enter, visit: between 20th May until 4th June 1800 GMT.

Eighteen of the best gamers from the qualifiers will move onto the semi-finals.


The three semi-final tournaments will be hosted at one of EE’s Connected Clubs – grassroots football club where clubhouses will be turned into game houses using EE Full Fibre. Merseyrail Ladies FC, Chasetown FC and Worthing Town FC will host six players each on 12th June. 

Proving EE Full Fibre can handle anything, the semi-finalists will compete in a two-leg round-robin (all-play-all) tournament, with each leg played on a different console.

The Connected Cup Final

The live final, hosted in The FA Club Box at Wembley Stadium on 23rd August, will welcome two grassroots gamers from each semi-final. Following the same round-robin format as the semi-finals, the six finalists can also test their skills against England Footballers and EXCEL. Streamed live on England Football’s Twitch channel (, esports fans will be able to watch players trick, flick and spin it out to be awarded the Connected Club Cup trophy – and a host of amazing prizes including tickets to an England Football match, Wembley Stadium concert tickets and a yearly EE Full Fibre subscription.

Navin Singh, Commercial Director at the FA, said: “The Connected Club Cup will give esports fans across England the chance to show off their skills and build a future in FIFA esports, with the ultimate prize of competing in the live final from the home of English football, Wembley Stadium.

“This new initiative will bring together football communities through esports and promote improved digital connectivity at grassroots clubs across the country.”

Pete Jeavons, Director of Marketing Communications at EE, adds: “The Connected Club Cup brings together the unbeatable performance and reliability of EE’s Full Fibre broadband and the passion and skill seen at grassroots level gaming.

“Connecting grassroots clubs is vital in this digital age and joining up with the exciting world of eSports is a brilliant opportunity for gamers to show their skills and compete to be crowned the Connected Club Cup champion at Wembley, in front of England and EXCEL players”

EE’s Full Fibre has the strength to connect 100 devices with an ultrafast gigabit connection powered by BT. Offering lag free gaming through a seamless and reliable connection. EE Full Fibre allows you to watch a 4K show online, while playing games online, while in a discord call with friends or livestreaming on Twitch to your audience or community – all using less than half of what the connection could handle.

As lead partner of the Home Nations Football Associations, EE is focused on improving the lives of millions of players, coaches and fans across the UK. With grassroots clubs, the focus is to create closer football communities and opportunities through new digital and football skills initiatives​. Connected Clubs is just one of those initiatives, and our ambition is to connect over 200 grassroots community football clubs across the Home Nations ​with a package of EE products and services, including wi-fi, broadband and landline.​

For your chance to win tickets to an England Football match, Wembley Stadium concert tickets and a yearly EE Full Fibre subscription and play FIFATM against your idols, sign up for the Connected Club Cup here: between 20th May until 4th June at 6pm.

[1] Open to anyone over the age of 16 based in England

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About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.

As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

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