London,
20
August
2025
|
17:02
Europe/London

CELEBRATING 10 GENERATIONS OF PIXEL WITH THE GOOGLE PIXEL 10 LINE-UP NOW AVAILABLE TO PREORDER ON EE’S AWARD-WINNING NETWORK

AG_enUK_P10_Sterling_A0L_0525_GGL_WS003037_25H038x001_PMH
  • The Google Pixel 10, 10 Pro, and 10 Pro XL are now available to pre-order on EE’s award-winning network via EE shops, EE telesales and EE.co.uk, with customers also able to register interest in the Pixel 10 Pro Fold on EE
  • New and upgrading customers can save up to £644 on the Pixel 10 Pro XL with EE’s introductory offer, which includes 125GB of data, unlimited minutes and texts, plus access to EE’s award-winning network
  • Those trading in eligible smartphones can also save up to £720 on the new Google Pixel 10 series

EE today announced that customers can now pre-order Google’s latest flagship smartphone range, the Google Pixel 10 series, through EE shops, EE telesales and EE.co.uk. The Google Pixel 10 series is the perfect accompaniment to EE’s award-winning 5G standalone network, with EE being crowned the UK’s best network by RootMetrics® for a record-breaking 12 years in a row.

The latest handsets come with the all-new Google Tensor G5 chip, which is Pixel’s most powerful chip yet and is custom built for Google’s most advanced AI, Gemini. The Pixel 10 series has advanced built-in AI and Gemini tools designed to simplify life and supercharge creativity, with features such as Video Generation with Veo 3, Gemini Live with Camera, and the much-loved Circle to Search, amongst others. When paired with EE’s 5G Standalone Network, customers can unlock the Pixel 10’s full AI potential, delivering ultra-low latency, faster speeds, and greater network capacity.

The Google Pixel 10 series also brings major upgrades across the board, with camera upgrades and a suite of camera features such as Auto Best Take and Night Sight, to longer battery life and faster performance, all powered by Google’s latest AI. New for the Pixel 10 Pro variants is Google’s Pro Res Zoom, the longest zoom of any Pixel, offering up to 100x zoom and is powered by an upgraded telephoto lens and AI-powered imaging.

 

Google Pixel 10 Series Pricing

The Google Pixel 10, 10 Pro and 10 Pro XL are available to pre-order across a wide range of plans immediately from EE, with new and upgrading customers able to save up to £644 on the Pixel 10 Pro XL with EE’s introductory offer on a 125GB monthly data plan, offer ends 15th September.

Other EE price plans include the following 36-month Flex-Pay agreement options which come with unlimited data, minutes and texts:

  • The Google Pixel 10 is available for £30 upfront and £48 per month – offering a total saving of £424
  • The Google Pixel 10 Pro is available for £30 upfront and £52 per month – offering a total saving of £508
  • The Google Pixel 10 Pro XL is available for £30 upfront and £55 per month – offering a total saving of £608

Meanwhile customers looking to pick up the Pixel 10 Pro Fold can register their interest by visiting ee.co.uk/new-at-ee

 

EE Trade-in Offers

Customers who trade in an eligible smartphone in any condition with EE will be able to save up to £720 on their new handset.

Example EE trade-in offers include:

  • Trade in the Google Pixel 8 and save up to £336 when you buy a Pixel 10
  • Trade in the Google Pixel 9 Pro and save up to £528 when you buy a Pixel 10 Pro
  • Trade in the Google Pixel 9 Pro XL and save up to £720 when you buy a Pixel 10 Pro XL

 

Android eSIM Transfer

Upgrading to the Pixel 10 series on EE is even easier, thanks to EE’s SIM transfer service being rolled out to Android users. It allows customers to move their EE connection between compatible devices in just a few taps, removing the need to physically move your SIM card.

That means Android Customers using EE can seamlessly transfer their SIM during device setup or convert their physical SIM to an eSIM on compatible Android devices. This expands on our suite of eSIM features to give our customers a seamless experience when upgrading or connecting on the UK’s best network.

 

EE No.1 For The Latest Smartphones

Customers who purchase the new Pixel 10 handsets on an EE All Rounder or Full Works plan receive EE 5G standalone access as well as Network Boost to help boost performance in busy areas. Customers with unlimited data on these plans can also extend it to a smart watch for free, as well as use their call, text and data allowance in the EU at no extra cost, with Full Works customers also receiving EE’s Roam Further Pass.

Additionally, customers can choose an Inclusive Extra benefit as part of their plan, which they can swap every 30 days. Inclusive Extra options include Netflix Standard with adverts or a Google One Premium 2TB subscription, while those on a Full Works plan can choose from Netflix Premium, Google AI Pro, Xbox Game Pass Ultimate, or TNT Sports on Discovery+.

Finally, those who also take out EE’s home broadband service can unlock market leading mobile monthly savings for their whole household with EE One. This includes being able to add unlimited data SIMs on flexible 30-day subscriptions from just £10.

For more information on the new Google Pixel 10 lineup from EE, please visit www.ee.co.uk

Boilerplate

About EE

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.

 

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.

 

EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

 

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.

 

EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.

 

EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

 

Follow us on:

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk