EE and BAFTA invite film fans to take a virtual red carpet ‘walk of fame’ on Sunday 8th February
- EE and BAFTA join forces to deliver first multi-angle live streamed red carpet show
- Film fans will be able to choose their own view as they switch between multiple camera angles on the night
- Zoë Ball and Rachel Riley will present the show each offering a unique perspective from opposite ends of the red carpet
- The live show can be viewed on ee.co.uk/BAFTA and BAFTA.org between 5pm-7pm on Sunday 8th February
London, 3 February 2014: EE and BAFTA have announced that they will join forces on Sunday 8th February to produce the first multi-angle live streamed red carpet show for the EE British Academy Film Awards. The show, presented by Zoë Ball and Rachel Riley, will be beamed live from the red carpet between 5pm-7pm when film fans can tune in to an online portal via ee.co.uk/BAFTA or BAFTA.org.
Walk the red carpet: Cameras positioned at various points along the red carpet will live-stream to bring film fans closer to the action as the very best of global film talent descends on London. Once logged on, viewers can switch between the multiple camera angles to ‘walk’ with the stars as they travel up the UK’s most glamorous red carpet of the year. From arrivals to the photography pen and even an exclusive glimpse backstage, every inch of the action is covered.
- First steps onto the red carpet from Arrivals Cam – camera one will capture the stars first reactions as they step out of their car and onto the red carpet to face their fans
- Interviews with the stars from Twitter Cam – Zoë Ball will be positioned half way up the carpet with camera two, poised and ready to interview the best of British and Hollywood’s finest. Zoë will be incorporating fan questions from Twitter to keep the stars on their toes. Film fans are invited to tweet @BAFTA using #AskTheStars and a selection of the best questions will be put to talent live on the red carpet.
- Connected Couture with Glam Cam – Rachel Riley will be positioned with camera three by the entrance to the Royal Opera House for the best view of all the stunning red carpet fashion as she chats to film talent.
- Dress Cam – Dressed in a stunning customised gown incorporating camera technology, Rachel will also be capturing her own unique view* of the red carpet action.
- Perfectly poised with Pose Cam – every year the stars finish their red carpet walk by posing for a bank of press photographers all vying for the best view of the stunning gowns and super-slick tailoring. The final camera position – camera four - will capture the best view from the photography pen.
Spencer McHugh, Director of Brand at EE, said: “Our collaborative show with our BAFTA partners is an ambitious undertaking but a fantastic opportunity to use our technology to give film fans a unique view of the UK’s most famous red carpet event.”
Rachel Riley said: “This will be my first time presenting on the BAFTA red carpet and I can’t wait to chat to all the stars. There is a big maths theme at this year’s awards with the biopics of two of my heroes, Alan Turing and Stephen Hawking, both up for loads of awards – I might have to test Eddie and Benedict on their maths skills!”
Amanda Berry OBE, Chief Executive of BAFTA, said: “Every year we welcome outstanding film talent to the EE British Academy Film Awards. Red carpet arrivals is always one of the most anticipated elements of the event, so this year we wanted to share the experience with as many people as possible with our new multi-camera live stream, which will allow film fans to enjoy the red carpet in a new and exciting way. We are thrilled to be working with our long-standing partner EE to bring this interactive viewing experience to the Awards.”
For more information on EE’s partnership with BAFTA – including details of how to vote for this year’s EE Rising Star - visit ee.co.uk/bafta.
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For further information, please contact:
Olivia Burrell
020 3617 6531
*Dress Cam images/video content will be shared across social media after the event.
About EE
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 580 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.
EE runs the UK's biggest, fastest and most reliable mobile network, pioneering the UK's first superfast 4G mobile service in October 2012. EE's 4G coverage today reaches 75% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
In the last few years, EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2014 Mobile Choice Consumer Awards and What Mobile Awards 2013, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.
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About BAFTA
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round, international programme of learning events and initiatives that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, scholarships, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. To access the best creative minds in film, TV and games production, visit www.bafta.org/guru. For more, visit www.bafta.org.