EE AND NETFLIX INVITE TV AND FILM FANS TO STEP INSIDE THEIR FAVOURITE SHOWS AT NEW IMMERSIVE POP-UP IN THE EE STUDIO
- EE and Netflix have teamed up to launch a new sensory booth celebrating the huge range of genres available to watch on Netflix through EE TV
- Visitors can choose between thriller, comedy or sport for their adventure; stepping into fan-favourites including Legends, The Hawk and WWE Raw. Shoppers will also walk away with exclusive Netflix summer merchandise
- Launching in London at the flagship EE Studio in Westfield, White City, the sensory booth will then head over to the West Midlands for pop-ups in EE’s Experience Stores in Birmingham Bull Ring and Merry Hill
- Netflix is included in select EE TV and mobile plans, with EE customers having the option to flex their TV package from entertainment to sports, so they never miss the shows and live sports moments everyone is talking about
EE is today launching an immersive Netflix-inspired sensory booth in its flagship EE Studio, inviting TV and film fans to step into their favourite shows and experience them like never before.
Designed to showcase the huge range of content available to stream on Netflix through EE TV, the pop-up will bring some of the platform’s most popular shows to life. From the heart-pounding mystery of Legends and Will Farrell’s laugh-out-loud comedy The Hawk, to the thrilling competition of WWE Raw, shoppers can choose their own adventure from three genres and be transported straight into the action.
Those approaching the thriller portal will find themselves uncovering mysteries in an eerie hallway covered in crime scene tape.
For some light relief, the comedy door will recreate the atmosphere inside a stand-up comedy club lounge, complete with an on cue laugh track and a gallery wall of some iconic funny moments.
And, for those wanting to get closer to a busy summer of sport, the sports portal will transport shoppers straight into the middle of a stadium, astro turf on the ground and the soft scent of fresh-cut grass in the air.
Emerging from the sensory booth, shoppers can also look forward to exclusive Netflix merchandise.
Asif Aziz, Retail Director at EE, comments: “TV has changed dramatically in recent years, giving people more choice, flexibility and control over what they watch, wherever they are. At EE, we’re always looking for new ways to bring fans closer to the entertainment they love, which is why we are excited to launch this immersive retail experience in our EE Studio and Experience Stores.
"Whether you are into thrillers, comedy or sport, it’s a fun reminder of the must-watch Netflix shows available through EE TV. We encourage TV and film fans alike to come into our store, experience it for themselves and speak to our expert EE Guides about flexible TV packages that are right for them."
Joshua Walker, Director, Marketing Partnerships - Northern Europe at Netflix, said: “This summer, Netflix is packed with feel-good favourites, and through EE TV it’s easier than ever for households to find something to watch together. We’re excited that people get to dive into these worlds in the EE store over the summer as we build on our partnership with EE TV to make it even simpler for customers to enjoy the best of Netflix."
EE TV is designed to offer a flexible TV experience for the busiest homes. EE TV includes flexible content packages and a choice of hardware with the EE TV App on Apple TV 4K, alongside EE’s own set-top box range and a multi-room option. With EE TV, customers can enjoy free-to-air TV, TNT Sports, Sky Channels and Sky Originals, plus every series from HBO Max Basic with Ads with NOW – and seamlessly access apps like Netflix and Apple TV too, which are included with most packages.
They also have the freedom to change their package every month, so they get even better value. Plus, customers who have EE Broadband, EE Mobile and EE TV together will become an EE One customer and get access to exclusive savings for the whole household.
Those wanting a slice of the action can head to the EE Studio in London’s Westfield, White City from 10 am on Saturday, 18th July, through to Wednesday, 22nd July. The Netflix-themed sensory booth will then head over to the West Midlands, with pop-ups taking over EE’s Experience Stores in Birmingham Bull Ring and Merry Hill.
To find out more about EE TV, visit: https://ee.co.uk/tv/partners/netflix
About EE
EE is the UK’s best network, offering superfast mobile and broadband connection to millions across the UK.
With an ambition to be the country’s most trusted connector of people, EE’s network and services keep consumers connected and entertained.
EE’s 4G, 5G and 5GSA speeds cover more than 90% of the UK, while EE’s super reliable broadband is available at more than 99% of UK premises, with guaranteed speeds to keep people streaming, gaming, watching TV and connecting to the things that matter most.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Best Network for Consumers at the Mobile Industry Awards for the last four years since 2022.
EE is committed to offering first class service in the industry and has nearly 400 stores across the UK. In 2023, EE launched its new experiential retail strategy opening its flagship EE Studio and Experience stores nationwide. The innovative approach to retail in the telco industry has seen EE receive multiple awards of recognition including Retailer of the Year at the Mobile Industry Awards in 2024 and 2025, and Best New Store for the EE Studio at the Retail Week Awards in 2024.
EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised for putting people and culture at the heart of the company at the Cnect Wales Awards in 2025.
EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
Follow us on:
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk