EE BAFTAs 360° red carpet show highlights package is now live

EE BAFTAs 360° Red Carpet Show highlights package captured at last night's EE BAFTAs is NOW LIVE and available for media usage in BAFTA coverage featuring Samuel L Jackson, EE Rising Star Juno Temple, Simon Pegg, Tim Burton, Chris Tucker and Mark Kermode.

Last night was truly a BAFTAs to remember, with a great turn out of stars who braved the British weather on the red carpet ahead of the glittering ceremony – and 'EE's 360° Red Carpet Show' cameras were there to capture the action and offer viewers a never before view of the carpet, in full 360° vision. Host Laura Whitmore, noted as one of the best dressed names at the ceremony, was on the carpet to speak to the stars and the resulting 2.5mins highlights package of the show, the carpet and the stars is now available to view at facebook.com/EE and for media is available to easily embed into webpages, or to augment existing BAFTA coverage by using the following iframe, which contains the completely controllable 360° video player. Simply copy the below link to embed:

Your viewers or readers can fully control their view by panning up down, left and right in full 360° by using their mouse or keyboard. Laura chats with celebs including Samuel L Jackson, EE Rising Star Juno Temple, Simon Pegg, Tim Burton, Chris Tucker and Mark Kermode as well as providing views of the red carpet which have never before been possible. Other EE BAFTA stars that can be spotted, include Daniel Day Lewis, Helen Mirren, George Clooney, Quentin Tarantino and Bradley Cooper.

Original press information below.

If you have any questions about the show, or how to embed it into webpages, please contact;

Alex Wilkinson

Account Director

Direct: +44 20 7544 3855

Mobile: +44 7969 573313

EE BRINGS VIEWERS CLOSER TO THE BAFTA FILM AWARDS THAN EVER BEFORE WITH PIONEERING 360° RED CARPET SHOW

London, Monday 4 February 2013: EE, the title sponsor of the EE British Academy Film Awards and the provider of Britain's first superfast 4G network, today announced that it will be streaming the 'EE BAFTAs 360° Red Carpet Show' live from the ceremony using multi-camera, cutting edge, 360° technology. Film lovers watching the show will be offered the chance to virtually mingle with the stars on the BAFTA Film Awards red carpet in a way they have never been able to before.

Viewers will be able to toggle between each camera in real time, controlling the action by panning up down, left and right in full 360°, putting them in the director's chair for what is one the film world's most star studded evenings. A highlights edit of the show will be released on Monday 11 February.

On facebook.com/EE viewers will be able to experience the stream in full 360°, switch between the four camera streams, as well as interacting and discussing the show in real time.

The 'EE BAFTA 360° Red Carpet Show' follows on from the star turn made in 2012 by self-proclaimed "international star, role model and diva," Miss Piggy who anchored an online show for sister brand Orange, interviewing the likes of Daniel Radcliffe, Michael Fassbender, Jessica Chastain, Gary Oldman and Octavia Spencer amongst many more, before EE took over title sponsorship for the 2013 ceremony.

Presenter Laura Whitmore will be anchoring the show from Camera One, directly outside the Royal Opera House, where she will be interviewing leading stars of the film world, including nominated actors, actresses and directors from the year’s biggest blockbusters including Life of Pi, Lincoln, Argo, Django Unchained, Skyfall and Les Misérables.

Spencer McHugh, Director of Brand, EE, commented: "For EE's first year of partnership with the Film Awards, we knew we wanted to do something truly ambitious and to use technology to enhance the BAFTA experience. EE is a brand built around how the magic of technology can improve our everyday lives, and with the 360° show we’re aiming to make what is one of Britain’s most glamorous evenings even better."

EE BAFTA 360° Red Carpet Show presenter Laura Whitmore added: "I literally cannot wait to get onto that red carpet and to host the show. I've never done a 360 degree show before but I've been practicing with the technology and we're going to have lots of fun showing a side to the red carpet you'd never normally get to see. Roll on Sunday."

The hash tag for the show is #EEBAFTAs.

-ENDS-

For further information, please contact:

Alex Wilkinson / alex.wilkinson@mcsaatchi.com / 07969 573 313

Maria Panayi / maria.panayi@mcsaatchi.com / 07817 848 691

Rachel Devenport / rachel.devenport@mcsaatchi.com / 07825 282 302

NOTES TO EDITORS

Viewing via Facebook.com/EE and interaction via Twitter

In addition to being streamed within the EE Film app, the show will be live streamed via EE's Facebook page, which will become the place for fans to watch the show, discuss the action in real time, as well as suggesting questions for host Laura Whitmore to put to the stars. EE has optimised the viewing experience, and the embedded player will feature the functionality for viewers to switch between all four cameras.

About host Laura Whitmore

The 'EE BAFTAs 360° Red Carpet Show' will be anchored by Laura Whitmore, whose star is rapidly in the ascendant and who is known for her fun and spontaneous interviews with mega-stars of film and music for amongst others MTV News and its global awards shows, as well as sister TV shows for the Brits and I'm a Celebrity Get Me Out of Here.

The official hashtag for the show is #EEBAFTAs.

For more information please go to facebook.com/EE.

About EE

EE, the recently launched 4G mobile and fibre broadband network, has been announced as the title sponsor of the EE British Academy Film Awards in 2013, replacing sister brand Orange.

EE is the UK’s most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and is the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange, T-Mobile and EE brands in the UK.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year. Its 4G service will cover more than half of the UK population by June and EE continues to improve the speed and reach of the UK’s first 4G network. Its fibre service already covers 50% of the population.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk

About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world's most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its on-going outreach work. For further information, visit www.bafta.org or www.bafta.org/guru

About yellowBird

The live show will be streamed using four interactive 360° cameras installed by yellowBird, the world leader in surround video solutions. yellowBird is the world leader in end-to-end 360º video solutions, providing brands the opportunity to broadcast 360° experiences live or as VOD, online and on connected devices.

Using a multi lens camera set up, yellowBird capture panoramic video footage which is then stitched together and rendered to provide a fully interactive first person perspective on any event or environment.