EE delivers more data and more choice with new 4GEE mobile broadband plans
EE, the UK's most advanced digital communications company, today announced updates to its 4GEE Mobile Broadband offering, increasing data allowance on plans and launching a range of new options to give customers more choice.
More data, same price
The 4GEE Mobile Broadband plans now include data allowances increased by around 60%, with no rise in monthly fee. The 2GB plan now becomes a 3GB allowance, with the 3GB plan increasing to 5GB, and the 5GB allowance now extending to 8GB. All existing 4GEE customers will be automatically upgraded to the new data allowances, with no increase in their monthly fee, allowing them to get more out of superfast 4G at no extra cost.
More plans, more choice
EE is also launching a range of new 4GEE Mobile Broadband plans to offer customers greater choice. A new one month SIM only plan offers 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.
Pippa Dunn, Chief Marketing Officer – Consumer, EE, said:
"These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone's needs. And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free."
For more information, please visit www.ee.co.uk.
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Notes to Editors
Plans may be subject to an upfront fee. See EE website for details.
All new plans are available in EE stores and through telesales now, and via www.ee.co.uk from Friday 30th November 2012.
4GEE is available in 11 UK cities today - London, Manchester, Bristol, Birmingham, Cardiff, Edinburgh, Leeds, Liverpool, Sheffield and Glasgow (and parts of Southampton). A further five cities will be covered by the end of the year - Belfast, Derby, Hull, Nottingham, Newcastle. EE is aiming for 98% of the UK population to be covered by the end of 2014.
For more information, please contact the EE press team on:
0845 373 7070
EE is the UK's most advanced digital communications company, providing mobile and fixed line services to 27 million customers, and on 30th October 2012 it became the first company in the UK to provide 4G mobile services alongside fixed-line Fibre.
EE is the company that runs the Orange and T-Mobile brands in the UK, and the new superfast 4G brand – EE.
Its 4G service will cover a third of the population by the end of 2012 and its Fibre service will cover 50% of the population by the end of the year.
EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.
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