EE Exclusive Xbox Game Pass Ultimate Add-on with inclusive data, to save gamers over £100 a year
- New and existing EE Android smartphone customers on a Smart or Essential plan can access Xbox Game Pass Ultimate with unlimited data for just £10 per month, saving over £100 a year
- EE to provide inclusive unlimited mobile data as research reveals 76%* of UK consumers would stream more high-quality mobile games if it didn’t impact their mobile data allowance
- New add-on provides access to over 100 Xbox games from the cloud including Forza Horizon 4, Sea of Thieves and Halo: The Master Chief Collection, all on the UK’s no.1 network for gaming
- Customers can also spread the cost of mobile gaming accessories - including the latest Razer Kishi controller, over 11 months interest free with EE Add To Plan
EE, the UK’s No.1 network for 5G and gaming, today launched a new Xbox Game Pass Ultimate add-on for Android smartphone customers, giving them access to over 100 Xbox games on the go with inclusive unlimited data for just £10 per month, providing a saving of over £100 a year.
The Xbox Game Pass Ultimate add-on launches as research commissioned by EE reveals that the number of mobile gamers increased almost a fifth (18%) since the start of the pandemic. And the trend is set to continue as restrictions lift.
EE is also providing those who take the add-on with inclusive unlimited data – perfect for the 76% of consumers who say they would stream more high-quality mobile games if they didn’t need to worry about the impact of gaming on their mobile data allowance.
The add-on is available to all EE Pay Monthly Android smartphone customers on a Smart or Essential plan for £10 a month on a 30-day rolling contract. Customers will be able to enjoy a range of games on their smartphone via Xbox Cloud Gaming (beta), including Forza Horizon 4, Sea of Thieves and Halo: The Master Chief Collection.
For those who want to take gaming to the next level, EE also offers a range of hardware and accessories, including the Razer Kishi mobile gaming controller, via EE Add To Plan. With Add To Plan, customers can spread the cost of their new accessory, interest free, across their pay monthly EE plan over 11 months.
Alistair Wilson, Director of Partnerships, EE said: “As the UK’s number one network for 5G and gaming, we continually look for ways to help our customers get the most from their mobile gaming experience. The number of mobile gamers has increased by almost a fifth (18%) during lockdown. As restrictions lift our new add-on provides customers with real value, allowing them to access and play over 100 high quality games on the move with Xbox Game Pass Ultimate, and all without the need to worry about impacting their monthly data allowance.”
Kester Mann, analyst and Director, Consumer and Connectivity, CCS Insight, said: “5G’s blistering fast speeds and super-low latency can revolutionise the gaming industry. Pairing EE’s network expertise with Microsoft’s cloud gaming capabilities creates a powerful combination that can unlock a host of new services and features. It’s never been a more exciting time to be a gamer.”
Customers who want to play on a bigger screen can also access Xbox Game Pass Ultimate games on an Android tablet via the cloud, Windows 10 PC or an Xbox console.
No. 1 network for gaming
According to the latest independent testing by RootMetrics, EE is the no. 1 network for gaming in the UK. EE recorded the fastest aggregate median download speed of any network, the lowest packet loss, and the lowest jitter during UK-wide testing – all key factors that help provide smoothest and most reliable gaming experience on the go.
Android customers on a new EE pay monthly plan will also be able to access EE’s incredible 5G speeds in 160 location across the UK, enabling an incredible gaming experience on the go. EE customers are further supported by the UK’s biggest and fastest 4G network when not in a 5G area.
Further information on EE’s new Xbox Game Pass Ultimate add-on, please see: ee.co.uk.
Notes to Editor:
* OnePoll survey April 2021 of 1,500 UK adults who play video games and who own a smartphone.
For more information, please contact:
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EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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