London,
06
January
2014
|
00:00
Europe/London

EE expands retail presence to 50 new locations as next phase of retail strategy

  • Over two million customers enjoy superfast mobile speeds on EE, twice the target set for 2013
  • First million 4GEE customers achieved within 10 months, second million in four months
  • Business contributes to rapid growth as 75% of new SMEs choose 4G
  • EE to exceed 70% 4G population coverage in January

EE, the UK’s most advanced digital communications company, today announced that two million customers have now signed up to 4G services from EE, doubling the company target of one million customers by the end of 2013. The phenomenal 4G sign-up rate is the fastest in the world outside of South Korea*.

Since the launch of 4G from EE in October 2012, rapid adoption has been driven by the widespread availability of the service, which now reaches 160 towns and cities, as well as the introduction of more affordable pricing and innovative plans, such as Shared and pay as you go. 4G coverage will exceed 70% of the UK population in January.

The 4G network is one of the fastest in the world, with double speed 4G (with average speeds of 24-30Mbps) now available in 20 cities across the UK. Independent recognition continues to be received both regionally and nationally, including being ranked the UK's best overall network by RootMetrics®.

Olaf Swantee, CEO, EE, says: “Our 4G launch in October 2012 marked a new era for mobile users, allowing consumers and businesses to do much more on the move.

“We’re incredibly proud of being the first UK operator to bring 4G to the UK and, in just over a year, exceeding our target by reaching two million 4G customers across the country. We continue to have particular success converting our existing base to 4G, with approximately two out of three new 4G customers moving over from Orange and T-Mobile plans.

“This year, our network priority is to deliver the benefits of superfast mobile internet to more of the UK and invent even more innovative ways for our customers to make the most of their 4G experience.”

Business and 4G

Adoption in business continues to grow significantly, with over 4000 corporates and three quarters of all new and upgrading SMEs now choosing 4G. A wide range of organisations including Berkshire Healthcare NHS Foundation Trust, Canon, Expedia, Foxtons, IKEA, Jewson, Kimberly-Clark, London Air Ambulance, Microsoft, PA News, The Royal Borough of Windsor & Maidenhead, RAC, Renault, Tate & Lyle and United Utilities switched over to superfast speeds in 2013.

Data continues to grow, voice remains key

Average data use across the EE network grew by 70% over the course of 2013, with social media and video driving the biggest increases.

Looking specifically at the 4G network, posting pictures and messages to Facebook was the most popular way to bring in the New Year, followed bySkype, Instagram, and Twitter. Facebook data traffic doubled at midnight on the 31st December and messaging service WhatsApp saw a seven fold increase as people sent group messages and shared images to bring in the New Year.

Voice usage also continues to grow, with a 25% increase in voice calls over the EE network in 2013. EE is investing £275 million in its voice network this year, and pledges to set a new benchmark for voice quality and reliability.

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For more information, please contact the EE press team on:

ee@nelsonbostock.com

0845 373 7070

Notes to editors

*According to available data and analyst estimations. Data available on request.

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.

EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage reaches almost 70% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

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