EE fanbots beam film fanatics live to the BAFTA red carpet over superfast 4GEE
- UK technology first sees film fans transported live to BAFTA red carpet using EE Fanbots
- Film fans beamed to heart of the action via 4G telepresence technology
- BAFTA stars invited to chat to their fans live over EE’s superfast network
EE, the UK’s most advanced digital communications company, has today revealed two unlikely VIPs set to grace the red carpet at this weekend’s EE British Academy Film Awards – the EE Fanbots. The two unique red carpet robots will be on hand at the Royal Opera House to allow film fans the chance to chat live to the stars from the comfort of their living rooms thanks to new technology.
Using the power of telepresence, fans will be able to enjoy a ‘celebs-eye’ view of the carpet as they dial into the action on the EE Fanbots using seamless video-calling on EE’s superfast 4G network.
The lucky fans that will be controlling the robots on the night have been selected from EE’s community of film lovers to help trial the new technology and will be soaking up the atmosphere from home. A connected tablet will act as their portal to the stars on the red carpet allowing them to have live conversations with the cream of Hollywood wherever they are in the UK.
The EE Fanbots are fully mobile thanks to a self-balancing wheel base and a height-adjustable tablet display so those controlling the Fanbots will get the chance to move around the red carpet for a unique VIP view.
Spencer McHugh, Director of Brand at EE, said: “The BAFTA Film Awards are one of the most prestigious and glamorous occasions in the global film calendar, and we wanted to give genuine film fans the opportunity to enjoy the experience wherever they may be. This is now possible thanks to the magic of technology and to be able to trial the EE Fanbots on such a grand stage is thrilling for us. Robots have long been a favored subject of movie-makers so it’s fitting that we can bring film fans closer to the action using this exciting new technology on our superfast network.”
For more information on EE’s partnership with BAFTA – including details of how to vote for this year’s EE Rising Star - visit ee.co.uk/bafta. Footage of the EE Fanbots will go live on the site on Monday 17th February.
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Picture caption #1
The EE Fanbots are trialled at the Royal Opera House ahead of this weekend’s BAFTA ceremony. The robots will allow film fans the chance to chat to the stars on the red carpet live from their living rooms thanks to EE’s 4G technology in a UK red carpet first.
Picture caption #2
The EE Fanbots are trialled at the Royal Opera House ahead of this weekend’s BAFTA ceremony. The robots will allow film fans the chance to chat to the stars on the red carpet live from their living rooms thanks to EE’s 4G technology in a UK red carpet first.
Picture caption #3
The EE Fanbots are trialled at BAFTA HQ, 195 Piccadilly, ahead of this weekend’s BAFTA ceremony. The robots will allow film fans the chance to chat to the stars on the red carpet live from their living rooms thanks to EE’s 4G technology in a UK red carpet first.
Picture caption #4
The EE Fanbots are dressed ahead of this weekend’s BAFTA ceremony. The robots will appear on the night and allow film fans the chance to chat to the stars on the red carpet live from their living rooms thanks to EE’s 4G technology in a UK red carpet first.
For further information, please contact:
Polly Goddard Olivia Burrell
Polly.Goddard@mcsaatchi.com Olivia.Burrell@mcsaatchi.com
020 3617 8461 020 3617 6531
Rik Salmon Rachel Devenport
rik.salmon@mcsaatchi.com Rachel.Devenport@mcsaatchi.com
020 3617 6532 020 3617 4670
About EE
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage today reaches more than 60% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.
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About BAFTA
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org