EE FULL FIBRE LAUNCHES UK’S FIRST PERFORMANCE WORKOUT FOR GAMERS WITH FITNESS GURU OBI VINCENT AND EXCEL ESPORTS
- EE Full Fibre has teamed up with celebrity fitness expert OBi Vincent and esports organisation EXCEL ESPORTS, to launch the UK’s first G.I.F.T. (Gaming Intensity Fitness Training) workout
- The workout features a series of routines including “The Finger Flexer”, “Gaming Grips” and “Back in the Game” designed to help gamers achieve their full potential
- The workout’s release coincides with new research from EE that reveals two thirds of gamers (63%) experience fatigue during their gaming sessions
- To view the EE Full Fibre G.I.F.T. workout, visit: https://youtu.be/ph9cgjmrrPU
- The workout has been developed in association with EE’s Full Fibre broadband service, which with an ultrafast gigabit connection is perfect for gamers, providing the speed, reliability and low latency needed to create a seamless online gaming experience
London, May 5th, 2022 – EE has teamed up with British fitness expert OBi Vincent and British esports organisation EXCEL ESPORTS’ Performance Manager, Ewen Bufton, to release the UK’s first ‘G.I.F.T.’ (Gaming Intensity Fitness Training) workout, a bespoke fitness routine created to improve the performance of gamers.
The workout, demonstrated by gaming influencer and twitch streamer, Sunpi, has been developed in association with EE’s Full Fibre broadband, which with an ultrafast gigabit connection, provides the speed, reliability and low latency needed to create a seamless online gaming experience, where even milliseconds count. So EE wanted to offer gamers the ability to help develop their own personal gaming power and stamina with a workout experience just for them.
The new EE Full Fibre G.I.F.T. workout has been designed to help gaming fans achieve their full potential, as new research from EE reveals that Brits are spending on average 7 hours each week gaming, with almost two thirds (63%) experiencing fatigue during their gaming sessions. The average time that gamers have continued gaming without a break was three hours.
Despite this, Brits rank physical fitness last in gaming performance essentials, behind gaming equipment, a reliable broadband connection, and screen size. Yet, 39% of Brits do agree that ‘every second counts in gaming,’ with over a quarter (26%) looking to increase their gaming stamina and four in ten wanting to improve their decision-making skills or make faster decisions during their gaming sessions.
To help boost understanding on the connection between fitness and optimum gaming performance, EE collaborated with Vincent and Bufton to demonstrate how building even simple exercises in your routine can be pivotal to help gamers reach their true potential, helping with concentration levels, avoiding injuries and speed of decision-making.
The EE Full Fibre G.I.F.T. workout is designed for all fitness and gaming levels and can be completed in just 15-20 minutes. The G.I.F.T. focusses on ten key areas of the body important for gaming, including moves like “The Finger Flexer”, “Gaming Grips” and “Back in the Game”. As well as targeting the wrists, grip work, neck strength and back, the workout is also geared up to improve general stamina.
OBi Vincent, fitness expert and EE Full Fibre G.I.F.T. workout lead, said: “Gamers don’t often realise how much of an impact physical fitness can have on their performance. By completing this simple workout, and ensuring you have seamless gameplay through EE’s Full Fibre broadband, you’ll be putting yourself in a great position to improve your gaming performance.”
Ewen Bufton, EXCEL ESPORTS Performance Manager, comments: “Physical fitness can actually make all the difference in a split second of a game, and this is something I work on with all my professional esports teams. As well as reducing the risk of injury and stress levels, it can help improve concentration levels, something that’s imperative for gamers. It’s been great to work with EE Full Fibre and OBi to create a workout that’s accessible and beneficial to all gamers and all fitness levels.”
Matthew Hughes, Director of Broadband at EE, adds: “We’re always looking to introduce innovative ways of helping our customers reach their full potential. Whether that’s directly through our products, with EE Full Fibre providing the best online gaming experience, to collaborating with experts like Obi and Ewen to create something completely different, with our new gaming fitness workout, created to help gamers of any level perform at their best.”
In addition to maintaining tip top physical condition, Bufton also stresses that mental wellness is also a crucial asset to any gamer looking to perform at the highest level. EE’s research has revealed that over half of UK gamers experience feelings of stress whilst playing, so to help combat this, Bufton offers 5 x top tips on how to stay mentally sharp when playing online:
1. Take regular breaks: At least five minutes every hour. Using this time to stretch also helps reduce chance of aches and pains which can distract you while gaming.
2. Practice meditation and deep breathing: When going into a competitive game, relaxing your body and mind by incorporating and practicing these methods into pregame routines helps you remain calm and focused.
3. Stay hydrated: Even a 1% drop in dehydration causes effects on your performance. Drink at least 200ml of water every hour for 8 hours of the day. Start the day with a room temperature glass of water, this helps boost metabolism and is a great way to start the day hydrated.
4. Increase exposure to natural daylight: 10 minutes of daylight within the first hour you wake greatly increases alertness and helps you maintain a good circadian rhythm. 10-30 minutes of sunlight at midday sunlight helps you get Vitamin D and maintain healthy neuromuscular and immune function.
5. Eliminate distractions
For those wanting the ultimate in home broadband connectivity to help their gaming, EE’s Full Fibre broadband brings with it the strength to connect 100 devices at once with an ultrafast gigabit connection.
The EE Full Fibre G.I.F.T. workout has also been released following this year’s BAFTA Games Awards, where ‘Unpacking’ was crowned the 2022 winner of the EE Game of the Year Award – the only award to be voted for by the public.
To view the EE Full Fibre G.I.F.T. workout, visit: https://youtu.be/ph9cgjmrrPU
To find out more about gaming on EE visit: EE.co.uk/gaming
Notes to editors
This research of 1,000 UK based, British gamers was commissioned by EE and conducted by Perspectus Global during April 2022.
EE Full Fibre G.I.F.T workout – a step-by-step guide:
1. Neck Rotations
2. Shoulder Rotations
3. Shoulder CARS
4. All in the Wrists
5. Wrist Rotations
6. Finger Flexers
7. Gamer’s Glute Bridges
8. Back in the Game
9. Thread the Needle
10. Glute Fibre Flexes
12. Gaming Grips
13. Air Squats
Learn how to complete each exercise here: https://youtu.be/ph9cgjmrrPU
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. Follow us on:
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
About EXCEL ESPORTS:
Headquartered in Shoreditch, London, EXCEL ESPORTS is a British competitive gaming culture brand founded in 2014. The organisation fields top-class gaming talents across four of the world's biggest game titles, Fortnite, VALORANT, League of Legends and FIFA. EXCEL is also one of the ten founding partners of the League of Legends European Championship, Europe's most-watched esports league.
EXCEL is home to some of the biggest names in esports including Tom “Tom” Leese, who broke records when he commanded the first and biggest ever FIFA esports signing fee in 2021 and Fortnite prodigy Jaden "Wolfiez" Ashman, known for having been the youngest gamer to earn $1 million in esports. EXCEL also showcases some of the top content creators including Marc "Caedrel" Lamont.
The organisation also carries industry-leading partners including FTSE 100 companies JD Sports and EE as well as the UK’s largest food delivery platform Just Eat.
For additional information, visit www.xl.gg and find EXCEL on social media:
For interview requests please contact firstname.lastname@example.org