EE introduces best value offers with new ‘no brainer’ brand campaign

  • ‘No brainer’ creative designed to highlight EE’s great value consumer offers in 2014
  • Ads to roll out throughout 2014 - highlighting a series of market-beating offers and great value bundles
  • Multi-million pound campaign supports EE’s evolving 4G and Fibre broadband service offering

EE, the UK’s most advanced digital communications company, has announced a new brand campaign designed to launch great value consumer offers. The new campaign, entitled ‘No Brainer’, will highlight a range of fantastic mobile and home broadband packages focusing on new market-leading offers.

The creative has been designed around a series of some of the UK’s best mobile and broadband deals all available on the UK’s biggest & fastest network, making them an obvious choice or as the ad reveals, a ‘No Brainer’. A new eye-catching character in EE’s signature yellow will be used across all of the new ads to draw attention to the hero deals.

The multi-million pound campaign forms part of EE’s brand focus for 2014 and will feature across press, OOH, digital and radio from today. The first ‘No Brainer’ deal to be announced is the UKs lowest 4G price on the Samsung Galaxy S4 – only £99.99 upfront for the handset and then £18.99 a month for 1000 minutes, unlimited texts and 500mb of data.

Spencer McHugh, Director of Brand for EE,said: ‘EE’s 4G and broadband offering has evolved rapidly since launch to provide fantastic, market-leading deals which offer something for everyone. Our new ‘No Brainer’ creative platform allows us to highlight these compelling offers in a direct, eye-catching format, and will support the wider marketing activity we have planned for this year.”


Agency credit: Saatchi & Saatchi London

For more information, please contact the EE press team:

0845 373 7070

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.

EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage reaches almost 70% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

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