EE introduces new market-leading mobile insurance plans

Thursday 7th August, 2014: EE, the UK’s most advanced digital communications company, today announced the launch of two new mobile insurance plans, Full Cover and Damage Cover – designed to take the stress and complexity out of mobile phone insurance. Both plans are available immediately from EE shops, EE telesales and via the EE online shop.

EE is also announcing two new insurance plans specifically for small businesses.

For just £10 per month, EE’s Full Cover offers unrivalled insurance and protection. Customers receive cover against loss, theft and damage, with a simple claims process that includes a same day or next day replacement – keeping inconvenience to a minimum.

Customers who choose Full Cover also benefit from exclusive discounts of up to 50% off upgrade fees mid contract, plus those using Android handsets also receive a free subscription to the premium version of Lookout Mobile Security - EE edition, providing enhanced mobile security, content back-up and free theft alerts.

For customers who are just looking for cover against accidents or mishaps, EE is also launching Damage Cover. For just £6.50 per month, Damage Cover offers customers a replacement phone if their phone is accidentally damaged, with claims fulfilled the same day or next day.

Kate Horler, Head of Mobile Insurance Products, EE, said:  “With the smartphone at the centre of our customers’ digital lives, we understand that losing or breaking a device can be stressful. As a result, we’ve evolved our insurance packages to help minimise the disruption this causes and provide even greater peace of mind and exclusive benefits to our customers.”

Full terms and conditions for the new plans, as well as further details are available at

- ENDS -

Notes to Editors

Insurance plans underwritten by Allianz Insurance plc.

Claims must be accepted by 11:00am in order to qualify for a same day replacement.

Free EE edition of Lookout Premium only available to customers with Full Cover insurance.

All plans subject to Terms & Conditions. Visit for details

For more information, please contact the EE press team on:

0845 373 7070

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 520 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK's biggest, fastest and most reliable mobile network, pioneering the UK's first superfast 4G mobile service in October 2012. EE's 4G coverage today reaches more than 70% of the UK population.  EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

In the last few years, EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

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