• New simplified pay as you go packs include EE’s biggest ever data and minutes allowances – including 100GB with data rollover included
  • EE pay as you go customers can now benefit from up to 3GB in Free Data Boosts
  • Customers will save 10% off any of our new portfolio packs each time they pay by direct card payments
  • EE pay as you go customers also benefit from WiFi Calling and 4G Calling allowing them to make calls and send texts from more places in the UK than ever before

EE will tomorrow launch a range of new pay as you go (PAYG) mobile packs, offering EE customers more data and minutes than ever before. Customers will be able to benefit from a host of new, flexible, and optimised packs, with the improved allowances giving extra data, minutes, and texts to customers, as well as new ways to pay, making the customer experience easier and more rewarding than ever.

The new PAYG packs – which feature a new 100GB plan, are available from tomorrow:


























PAYG customers on a £10 Pack or higher will now automatically earn a free 500MB boost every two months on their second pack purchase for a full year, with existing customers able to retain an already earned boosts. EE is also offering a 10% discount to customers who choose direct card payment. Setting it up is easy – customers just go to My EE and follow the simple steps. Customers can change or cancel payments whenever they like, and EE will keep them informed about upcoming payments or alerts.

And as a final bonus, any customer who refers a friend to join EE on a £10 Pack or higher will receive a £10 gift card – and their friend will too.

Sharon Meadows, Director of Propositions, EE said: “We continually look to offer great value for money, convenience, and improved access to data to our pay as you go customers. With an improved range of new packs, our new largest data plan, additional payment options, and the UKs best network coverage - customers can expect the best pay as you go experience when they choose EE.”

To align with the improved packs, EE is also introducing two new International Direct Dialling (IDD) add-ons, meaning customers can now call abroad from the UK to the EU or Select Rest of World countries for 100 minutes for just £3.

All PAYG customers (pack and standard rates) will continue to have access to EE Up, with the opportunity to win and earn exclusive experiences and prizes, awesome perks, and money towards their credit through Airtime Rewards. They will also still benefit from EE’s Data Rollover, meaning if they don’t use all their pack data, they’ll still have an opportunity to use extra when they next top up.

PAYG customers will also have access to 4G and WiFi Calling. Once WiFi Calling is activated in a customer’s smartphone settings, they can make and receive calls automatically where they have a WiFi connection. Unlike some other WiFi solutions, WiFi Calling doesn’t require an app. Once activated, it’s automatic - allowing customers to dial as normal, whether that is in the basement, in a coffee shop or even on the London Underground. Calls and texts come out of their monthly allowance as normal and out-of-allowance calls will be charged at your standard rate.

Meanwhile, EE is also rolling out 4G Calling to customers with a compatible handset. With 4G Calling customers can take advantage of crystal clear HD Voice calls, and they are able to browse the web while on a phone call, whether that is checking a map, sending a WhatsApp, or browsing Instagram. 

The new pay as you go packs are available to buy in-store, through EE tele-sales and the EE website

For more information on EE’s new pay as you go packs, please visit

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For more information, please contact:

020 7356 5369

About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.

As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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