EE launches digital campaign to show that even Santa works smarter on 4GEE!

  • New digital campaign from EE uses Santa case study to showcase the power of 4G from EE
  • Latest installment in the ‘4GEE at Work’ campaign embraces Christmas spirit with new customer ‘Nick Saint Distribution’
  • Video available to view on EE’s YouTube channel from Friday 13th December

EE, the UK’s most advanced digital communications company, has today released the latest film in its ‘4GEE at Work’ series which traditionally profiles real businesses using 4G to improve their productivity. This spoof festive installment profiles the 600 year old family distribution business ‘Nick Saint Distribution’, and features the company’s CEO Nick Saint explaining how 4GEE has transformed the way they work, especially at this particularly busy time of year!

The Christmas ‘4GEE At Work’ film shows Nick and his elfish workforce using superfast 4G across multiple devices to make their seasonal work easier including using Streetview to plan for challenging deliveries to houses with steep roofs and small chimneys.

The film was created by creative agency Publicis Chemistry and is the ninth in the series, with previous iterations having featured a wide variety of businesses, from Renault UK and London’s Air Ambulance to husband and wife plumbing company, Penketh Plumbing and Bathrooms.

Spencer McHugh, Director of Brand, EE said: “Superfast 4GEE is transforming businesses all over the UK, and this tongue-in-cheek Christmas film was a great way for us to re-imagine the business challenges Saint Nicholas himself might face in the run up to Christmas.”

Written by Neame Ingram, art directed by Paul Westmoreland and directed by Daniel Fagerson at Salt, the film will be released on Friday 13 December on EE’s You Tube channel and at .

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Notes to Editors:

Findings are based on EE network data and an independent survey of 1,000 4GEE users by TNS.

For more information, please contact the EE press team on:

0845 373 7070

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.

EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage today reaches more than 60% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

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