London,
25
July
2018
|
09:01
Europe/London

EE Launches Enhanced BT Sport App Offer with New TV Casting and Inclusive Mobile Data

  • EE customers can now use their free BT Sport App access to watch BT Sport on multiple devices including the TV via casting from their smartphone… all in glorious HD
  • First three months free access with the data on EE - then just £5 a month for access to the app and another £10 a month to be able to cast it to TV with data included
  • Ultimate flexibility - no commitment with 30-day rolling plans that allow customers to cancel and join at anytime

In time for the forthcoming football season, EE today announced the launch of an enhanced BT Sport offer - allowing customers to use their free BT Sport app access to watch the sport they love in HD on multiple devices. The move forms part of EE’s mobile convergence strategy to give customers more flexibility on how and where they watch their favourite content.

First three months for free

New and existing EE pay monthly mobile or tablet customers who haven’t used EE’s original BT Sport offer can get three months’ free access with inclusive data so sports fans can stream the biggest events on the move and in stunning HD without impacting their monthly data allowance. Customers who have redeemed the original offer can still benefit. They’ll be able to access all of the above for just £5 for the first three months, saving them up to £30.

And with the biggest and fastest 4G network in the UK, EE customers will be able to enjoy the big game in more places than any other provider.

Footy on the telly from £10 a month

After three months, those on EE Max plans can get access to the app on their mobile included in their plan, with inclusive data / TV casting for just £10 a month. Meanwhile, EE Essentials and SIM only customers can get the app on their mobile for £5 a month or inclusive data / TV casting for £15 a month.

No Contract

BT Sport is only on a 30-day plan so customers are not committed to a contract and can stop the offer at any time – meaning they only pay for the months of sporting action they actually want.

BT Sport on EE

EE pay monthly mobile customers now have access to the full line-up of BT Sport channels: BT Sport 1, BT Sport 2, BT Sport 3, BT Sport/ESPN and BoxNation. Coverage includes:

  • Exclusive broadcaster of the UEFA Champions League and the UEFA Europa League
  • Premier League
  • Emirates FA Cup
  • Scottish Professional Football League
  • Aviva Premiership Rugby
  • European Rugby Champions Cup
  • UFC
  • MLB baseball
  • MotoGP and much more

As well as live and on-demand catch-up, the BT Sport App provides an array of additional video clips including highlights, interviews, video diaries, fixtures, results and league tables.

Max Taylor, Managing Director of Marketing, EE “We’re really excited to offer EE customers more ways to enjoy sports – and all in glorious HD. Whether on-the-go or watching the big game with mates, EE customers now can use the BT Sport app to stream the latest matches across multiple devices including the TV when at home or at a friends’ house, all without requiring a contract or impacting their monthly data allowance.”

Customers can enjoy HD sport on a smartphone, tablet, laptop, or watch it on a bigger TV screen with a casting device such as Apple TV and Chromecast. Customers can register the BT Sport app on up to four different devices and even enjoy HD action on two devices simultaneously.

Eligible EE pay monthly customers can receive three months free access to the BT Sport App from today by texting ‘SPORT’ to 150. For more information on EE’s BT sport offer, please visit ee.co.uk/btsport.

– ENDS –

For more information, please contact:

ee@nelsonbostock.com

0845 373 7070

About EE

EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE's 4G coverage extends to 90% of the UK’s landmass.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016, 2017 and 2018 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

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