EE launches multi-million pound marketing campaign to showcase EE TV: the UK’s most innovative TV service

Kevin Bacon and Christopher and Stephen from Gogglebox (high res)

EE’s biggest TV ad campaign since the launch of the brand airs today, showcasing EE TV – the new digital TV service that enables customers to watch, record and stream up to four programmes on multiple devices simultaneously
Hollywood A-lister Kevin Bacon takes centre stage with famous TV-loving duo Christopher Steed and Stephen Webb to highlight that EE TV is the solution to all viewing arguments
Ad airs for the first time on Wednesday 25 February on prime time TV including during coverage of the Brit Awards 2015
View / share / embed the ad via EE’s YouTube channel

25 February 2015 – EE, the UK’s most advanced digital communications company, has launched its biggest TV campaign since the launch of the brand in October 2012 to showcase EE TV – the UK’s most innovative TV service. The ad sees Hollywood A-lister and face of EE, Kevin Bacon star alongside famous TV-loving duo Christopher Steed and Stephen Webb to demonstrate that EE’s newly launched TV service is the perfect fix for households who often fight over the remote.

The EE TV box enables customers to access the best of live and recorded Freeview, On Demand and Catch up across multiple devices simultaneously. Through the new service, viewers are able to watch, stream or record up to four of their favourite shows on their TV and across up to three additional mobile devices, including smartphones and tablets, anywhere in the home.

In the ad, Kevin makes an impactful arrival by helicopter landing at Christopher and Stephen’s home in Brighton before joining them on the sofa with a brew to chat about EE TV. Kevin explains that it’s now possible to record four programmes at once, and goes on to demonstrate how you can ‘flick’ a programme from your tablet or mobile onto the TV screen using a swiping motion on the device. Kevin says, “EE call it flick. I call it the nuts”, to which an impressed Christopher replies, “it’s amazing Kev”. The ad finishes with Kevin requesting Christopher’s near-iconic pink shorts as a thank you for bringing EE TV into their lives, before making his dramatic exit via helicopter.

The 40 second ad will air for the first time on Wednesday 25 February during prime time TV including during coverage of the Brit Awards 2015, with an extended 60 second version hosted on EE’s YouTube channel.

Spencer McHugh, Director of Brand at EE, said: “The EE TV box is the perfect solution for busy households with varied tastes in TV allowing users to watch up to four different programmes, in four different rooms, on four different devices all at the same time. This is a major launch for EE and the opportunity to place Hollywood star Kevin Bacon alongside down-to-earth TV-lovers Christopher and Stephen in their now-famous Brighton home was a no brainer to showcase the benefits of this fantastic new product.”

The ad was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, MEC, has led the multi-million pound investment in TV placement.

View / share / embed the ad via EE’s YouTube channel –

https://www.youtube.com/watch?v=iId2eCQpglo&feature=youtu.be

For more information about EE, please visit ee.co.uk

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For more information, please contact M&C Saatchi PR:

Lucy Keogh / lucy.keogh@mcsaatchi.com / 0207 544 3821

Campaign Credits

TITLE: EE TV Special Delivery

CLIENT: EE

ADVERTISING AGENCY: Saatchi & Saatchi London

EXECUTIVE CREATIVE DIRECTOR: Andy Jex, Rob Potts

COPYWRITER / ART DIRECTOR: Adam Chiappe

PLANNER: Sam Wise

ACCOUNT HANDLER: Sam Hawkey / Sam Grischotti

PRODUCER: Richard Firminger

ASSISTANT PRODUCER: Georgie Hammond-Chambers

MEDIA BUYING AGENCY: MEC

MEDIA PLANNER: Sarah Halliday / Rich Bartlett

PRODUCTION COMPANY: Independent Films

DIRECTOR: Gary Freedman

EDITOR: Adam Spivey

PRODUCER: Jason Kemp

POST-PRODUCTION COMPANY: MPC

AUDIO POST-PRODUCTION COMPANY: Factory Studios

DATE RELEASED: 25th Feb

CITY / COUNTRY: UK

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 580 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK's biggest, fastest and most reliable mobile network, pioneering the UK's first superfast 4G mobile service in October 2012. EE's 4G coverage today reaches more than 85% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

In the last few years, EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2014 Mobile Choice Consumer Awards and What Mobile Awards 2013, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk