EE launches new and improved 'Robin', the next generation 4G kids tablet from the UK's biggest and fastest network

EE, today unveiled the next generation of the popular 4G tablet designed specifically for parents and their children – the Robin. Available to buy in EE stores, online and from EE telesales immediately, the Robin now comes with new single player and multiplayer motion gaming, a new and improved Hopster learning & entertainment app, a new kickstand making it easier for children to take the device with them and watch their favourite shows with their friends and family - as well as improved storage capacity.

Compelling high-quality content:The new Robin comes with over 40 pre-loaded games, educational apps and eBooks, including hits such as Subway Surfer and Motion Sports. Motion Sports specifically allows children to compete interactively with motion gestures via the inbuilt camera. New content can easily be downloaded and added to the Robin through the Google Play app store, with every new piece requiring approval by the parent before children can access it.

In addition, children get free access to Hopster, a unique digital playroom for the under 6s that combines 1500 episodes of the very best kids TV shows, learning games and over 100 songs and nursery rhymes into a single ad-free app. Kids can enjoy shows such as The Gruffalo, Ben and Holly’s Little Kingdom and Thomas and Friends alongside a specially chosen line up of learning videos designed to support Hopster’s academically-vetted curriculum.

Easy-to-use parental controls:

The new Robin is equipped with simple-to-use parental controls, so a child’s online experience can easily be managed. These controls include web filtering, app management and time control that empower parents to set-up bespoke user profiles. These filters can be relaxed as a child grows, giving them increased access to social networks and more age appropriate content if required.

The app management system empowers parents to decide which apps are appropriate for their kids, and to restrict whichever they choose. A separate time control function gives parents the option to limit how much time children can spend on the tablet or on any particular application.

Robust design and features:

The redesigned Robin comes with a specially designed child-proof bumper with a carry handle and kickstand, making it the ideal introductory tablet for children. The perfect blend of power and versatility, the new Robin features the Android Lollipop 5.1 operating system, a quad-core processor, 2GB RAM, and 16GB internal storage (expandable to 32GB with a 16GB MicroSD card) – double that of the original Robin. It boasts a 7-inch display that’s perfect for enjoying crisp, clear videos, playing games, or reviewing images captured on the device’s 2MP rear-facing camera.

Sharon Meadows, Director of Devices at EE said: “Last year we introduced the world’s first 4G tablet for kids which proved extremely popular in the run up to Christmas. So this year we’ve given the Robin a makeover, to ensure it is once again the perfect gift for parents who want a tablet which can provide their children with hours of entertainment and e-learning in a protected online environment.”

Pricing & availability:

The new Robin will be available for consumers nationwide from EE stores, online and EE telesales today. The Robin is available on a range of Pay monthly plans starting from £17 a month on an EE Essentials 24 month plan, and comes with 2GB data and three months of Hopster content for free. For those wanting to make the most of their tablet experience, EE is also offering the new Robin on an EE Max plan, which comes with 20GB data including EU roaming, and 24 months of free Hopster, for just £22 per month.

Alternatively the new Robin is £129.99 on Pay as you go and comes with Hopster free for three months.

For further information and for full pricing details, visit

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About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in Dec 2015. EE has more than 550 shops across the UK. EE's 4G coverage today reaches more than 96% of the UK population, equal to more than 60% of the UK geography. EE plans to extend 4G to 95% geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards; Best Consumer Network at the 2015 & 2016 Mobile Industry Awards; as well as Fastest Network at the 2014 and 2016 uSwitch Mobile Awards.

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