EE launches new campaign showing how the iPhone 17 Pro deserves the UK’s best network
● EE launches new campaign highlighting how the most powerful iPhone, the new iPhone 17 Pro, deserves the best network
● The campaign launches with a 30-second film, created by Saatchi & Saatchi, that brings to life how customers can uncover hidden treasures in their everyday lives with the iPhone 17 Pro and EE’s 5G+ offering great connectivity
● Created by a Publicis Groupe UK cross agency team of Saatchi & Saatchi, Boomerang, and LeSHOP, the work runs across AV, Out of Home (OOH), Audio, Social, Online Video, Performance Max and Display, and is planned and bought by OpenConnect and OOH agency, Posterscope
EE, the UK’s best network, has today launched its new campaign, The Most Powerful iPhone Deserves the Best Network. Created by Publicis Groupe UK’s cross agency team, the work shows why EE is the perfect partner for the all-new iPhone 17 Pro which debuted this autumn.
Rooted in the insight that 76%* of EE’s iPhone customers live in busy, high traffic areas, the campaign demonstrates how only EE can unlock the full potential of Apple’s most powerful iPhone yet. With EE’s 5G+ offering great connectivity even in the busiest places, EE ensures iPhone 17 Pro users can stay seamlessly connected, when they need it most.
The fully integrated campaign spans AV, Out of Home (OOH), Audio, Social, Online Video, Performance Max and Display, and has been crafted by a cross-agency team from Publicis Groupe. All paid media has been planned and bought by the OpenConnect team at WPP Media and OOH agency, Posterscope.
The campaign launches with a 30-second film, Hidden Treasure, by Saatchi & Saatchi, across BVOD. The film follows a young woman navigating her way through an artisan market at 5:08am, a peak time for car booting, with a new iPhone 17 Pro in hand. She dives into the chaos in search of a rare gem - what she discovers is much more. She captures the spontaneity of the moment: snapping photos, researching items, bartering with vendors and making seamless payments. She picks up prized items, facetiming as she goes and snapping selfies with her friends using the new ‘centre stage’ feature. Set to the sound-track Make it Mine by The Shamen, Hidden Treasure shines a spotlight on how the iPhone 17 Pro, powered by EE, keeps customers effortlessly connected - enabling them to unlock opportunities and make the most of every moment.
The wider campaign is supported by social from Boomerang which runs with the message that the most powerful iPhone deserves the best network, as well as in-store assets created and led by LeSHOP.
Kelly Engstrom, Brand and Marketing Communications Director at EE commented: “We are delighted to offer the new iPhone 17 on the UK’s best network. Our new campaign brings to life how the most powerful iPhone, when paired with the speed and reliability of EE’s network, enables customers to stay seamlessly connected and make the most of every moment, when they really need it. With our 5G+ offering great connectivity even in the busiest places, EE’s network combined with the iPhone 17 means everyday moments like bargain hunting in a busy market for your next Vinted sale can be made even better”.
Chris Townsend, Group Creative Director, Saatchi & Saatchi, said “EE reflects real life: chaotic, competitive and full of opportunity. When you’re on the move technology is the most essential tool for cutting through the noise - you can research, verify and discover hidden gems at speed. Our campaign shows how with the iPhone17 on EE’s unbeatable network, seamless connectivity can empower people to explore, create and share.
This campaign captures the magic of finding a hidden gem before anyone else and the role technology plays in enabling that moment. With the iPhone 17 and EE’s unbeatable network at the heart of the story, we wanted to show how seamlessly connected experiences can empower people to explore, create and share.”
The iPhone 17 line-up is available with a wide range of EE price plans with trade in options available.
To find out more on the iPhone 17 with EE, visit http://ee.co.uk/newiphone.
About EE
EE is one of the UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.
Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.
EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.
EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.
EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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