EE Launches UK’s First Superfast, Super-flexible Sameday Smartphone Delivery and Expert Set-up Service

  • EE partners with Enjoy to launch the UK’s most personal smartphone delivery and set-up service
  • Customers can receive same-day smartphone delivery and expert set-up to any location, in a one-hour timeslot that suits their schedule, initally available within greater London
  • New service is part of EE’s approach to provide the most personal and local support for customers

EE today announced the launch of its new exclusive superfast smartphone delivery and set up service in partnership with tech experts Enjoy. The move forms part of EE’s ambition to provide the UK’s best and most personal, local customer service for customers.

Available initially in greater London, EE pay monthly mobile customers get the ability to order their new smartphone and receive it as quickly as two-hours later the same day, with a personalised set up experience so they can get the most of it straight away.

Available on the latest flagship smartphones when ordered through the EE online shop, customers just need to select the free ‘superfast delivery with expert set-up’ option at the online checkout. Customers can then simply choose the most convenient appointment date, time that suits them, and delivery address in greater London.

So whether in the pub, at the gym or staying late at the office, the biggest and fastest 4G network in the UK is ready to make life that little bit easier, by bringing the phone directly to where the customer is.

While a customer may set up a new device once every two years, EE’s smartphone delivery experts do it every day, so can get customers set up and running as quickly as possible. Whether it’s transferring over contacts, photos and apps, or learning about new handset features, EE’s experts will make sure the transition from device to device is as seamless as possible.

The service comes as research reveals that six in ten Brits (60%) don’t use all the features on their smartphone, because they don’t have time to learn about them. Nearly half (47%) cited losing personal data such as apps, photos and music as their biggest concern when changing their handset. Meanwhile, a third (34%) said the headache of setting up a new phone has previously delayed or prevented them from upgrading.

Marc Allera, CEO at EE, said: “Although we’re a nation of gadget lovers, many people just don’t have the time to learn about or set up the latest features on their new smartphone. With our new superfast, super-flexible and personal delivery service, complete with on-the-spot expert set-up with our partners Enjoy, our customers will get the best smartphone delivery experience in the UK. We want to make getting set up on your new phone just that little bit easier.”

Ron Johnson, Co-Founder and CEO, Enjoy, said: “We understand how important it is to get up and running with your smartphone, and as quickly as possible, so we are thrilled to partner with EE and extend our superfast personal delivery to EE customers in the UK”.

For more information on EE’s new superfast same-day delivery service, please visit

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About EE

EE is the largest and most advanced mobile operator in the UK, delivering mobile and fixed communications services to its customers. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE's 4G coverage extends to 91% of the UK’s landmass.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016, 2017 and 2018 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

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About Enjoy

Enjoy, based in Menlo Park, CA, is a company that is changing the way premiere companies serve their customers in a mobile world by providing superfast, free on-demand personal delivery with expert setup. Enjoy delivers a mobile retail experience to every customer, and will serve 50 US Metro-areas, as well as the UK, by Fall 2018.